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Bold, Bright Billboards Spark Ideas for Easter Planning

Posted by Jennifer Hurley on Mar 19, 2018 5:41:21 PM

The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.

According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:

  • 61% planned to visit family and friends
  • 57% planned to go to church
  • 35% were hiding eggs for their annual Easter egg hunt
  • 16% planned to visit a restaurant
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Topics: Holiday

What We're Loving in Out-of-Home: February-March 2018

Posted by Rainbow Kirby on Mar 1, 2018 2:29:54 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:

This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.

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Topics: Entertainment, out-of-home, Blog, What We're Loving, Innovation, Digital

San Francisco's Digital Urban Panels Provide Street-Level Dynamic Content

Posted by Clear Channel Outdoor on Feb 16, 2018 1:06:20 PM

San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.

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Topics: billboards, OOH Capabilities, outdoor advertising, Technology, Innovation, Digital

Four Ways Auto Dealerships Can Drive Sales With Outdoor Advertising

Posted by Jennifer Hurley on Feb 9, 2018 4:43:31 PM

It will soon be prime time for auto dealerships as spring weather (it's coming, we swear) brings prospective shoppers out of hibernation and into the showroom. Consumers who have been in consideration mode for months waiting for that special sales event to justify their want, will see their wishes met. For auto dealers, it's crunch time to close the deal and move those older models off the lot. And in today's always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.

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Topics: Automotive

Billboards Provide Valentine's Day Shoppers with Ideas and—Direction

Posted by Jennifer Hurley on Feb 2, 2018 4:21:29 PM

Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.

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Topics: billboards, outdoor advertising, Valentine's Day billboards, Digital, Holiday

Tax Season: Out-of-Home Tactics for Great Advertising Returns

Posted by Rainbow Kirby on Jan 30, 2018 11:24:58 AM

While there are plenty of uncertainties in life, filing one's annual tax return is not one of them. For many, the sight of W-2s and financial statements in the mail makes hearts pound and palms moist. Thankfully, there's help right around the corner, literally – with billboard reminders of who to call, where to go and how to save and/or spend, depending on how big that refund may be!

Here are a few ways brands can display their solutions as consumers weave through their daily journey, with due date, Tuesday, April 17th lingering on the horizon:

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Topics: Digital, Financial Services

5 Reasons to Celebrate Your Brand Anniversary with Out-of-Home

Posted by Jennifer Hurley on Jan 25, 2018 4:36:16 PM

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits,  cultural phenomena like The Phantom of the Opera, shout it out like a two-and-a-half-year-old does when they turn three!

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Topics: brand anniversaries

What We're Loving in OOH: January 2018

Posted by Rainbow Kirby on Jan 18, 2018 4:15:18 PM
Happy New Year! We're kicking it off with a roundup of a few campaigns that have been turning heads and boosting social media feeds as brands dive right into 2018. From pigskin to egg-and-cheese sandwiches to "feeding your wild side," one January theme is evident: Cold weather makes people hungry! We're a bit biased because 3D billboards with food ALWAYS get our stomachs growling, but let's see what you think.
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Topics: What We're Loving

Outdoor Advertising Drives Holiday Shoppers to Retail

Posted by Rainbow Kirby on Dec 15, 2017 1:20:37 PM

While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side "return pile," out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail.

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Topics: billboards, Clear Channel Outdoor, Look Up, OOH blog, Retail, Holiday

Driving Health Club Membership Through Out-of-Home Planning & Attribution Tools

Posted by Clear Channel Outdoor on Dec 4, 2017 6:45:52 PM

Membership in health clubs has steadily grown for over a decade, swelling to over 57 million in 2016, according to the International Health, Racquet and Sportsclub Association (IHRSA). And there doesn’t appear to be an end in sight, but as membership numbers have grown, so has the competitive landscape. In the U.S., the number of clubs has grown from just under 27,000 in 2005 to nearly 37,000 in 2016, with no national chain taking a clear lead. In fact, the world of fitness clubs remains a decidedly local business. So how can smaller fitness club owners, faced with limited marketing dollars, get more from their marketing spend to drive new memberships?

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Topics: Health & Fitness