Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it.

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits,  cultural phenomena like The Phantom of the Opera, shout it out like a two-and-a-half-year-old does when they turn three!