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An OBIEs Recap: What Makes a Campaign Impactful and Award-winning?

Posted by Mike McGraw on Jun 10, 2021 8:20:00 AM

Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest.

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Topics: OOH Capabilities, Innovation, "Creative Best Practices"

Advertisers Tap into New Consumer Behaviors, Reaching Audiences Across All Screens & Along New Journeys

One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.

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Topics: OOH Capabilities, Technology, Innovation

Out-of-Home Drives Auto Sales, Brands into Recovery with New Ad Tech

Posted by Jeremy Flynn, Vice President, Data Products and Strategy on Aug 5, 2020 8:00:00 AM

As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.

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Topics: OOH Capabilities, Technology, Innovation, Automotive, Case Studies

Which Out-of-Home Campaigns Shined Brightest in 2020?: An OBIE Awards Recap

Posted by Mike McGraw on Jun 10, 2020 8:15:00 AM

Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.

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Topics: Entertainment, OOH Capabilities, Technology, Innovation

Make It Experiential: Airport Activations Boost Brand Awareness Among Travelers

Posted by Genevieve Strawderman on Jul 23, 2019 8:00:00 AM

To boost brand awareness, provide consumers with an experience and become part of their travel journey. With 88 percent of air travelers spending 30 plus minutes walking the concourse, this is an opportune time for brands to connect with an on-site campaign.

It's exactly what leading brands 3M, Barclays and Wrigley’s Chewing Gum did when they teamed up with Clear Channel Airports to execute specially crafted experiential programs. All unique in their own way, these promotions offered travelers a one-on-one, hands-on experience from enjoying free chewing gum to participating in a product demonstration to immersing themselves in a "Win" tunnel for a chance to win prizes. Here's how these brands did it:

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Topics: Innovation, Airports, Experiential

Who's Going to Take Home an OBIE?: A Preview of Award-worthy Campaigns

Posted by Rainbow Kirby on May 20, 2019 8:00:00 AM

The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards every day. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first—what are the OBIES?

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Topics: Entertainment, OOH Capabilities, Innovation, Digital Billboards

Airports Boost Brand Awareness Among Travelers Attending Major Sporting Events

Posted by Rainbow Kirby on Jul 11, 2018 8:00:00 AM

Sports Tourism is a hot and fast-growing sector of the global travel industry. Ranking high on the bucket list in the U.S. are the Super Bowl, the Masters, the Triple Crown of Horse Racing (Kentucky Derby, the Preakness and Belmont), the NCAA Final Four, Daytona 500, the US Open of Surfing, and the US Open Tennis Tournament. Recent trends show that these travelers want an authentic experience, extending their stay to get a taste and feel of the city they're visiting.

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Topics: Innovation, Airports, Experiential

Get Over Your SELFIE: Billboards Promote Safe Driving Habits

Posted by Kelsie Sebreros on Jun 12, 2018 11:30:00 AM

In 2016 alone, 3,450 people were killed from accidents attributed to texting and driving. During daylight hours, approximately 481,000 drivers are using cell phones while driving, with teens reported as the largest age group distracted at the time of fatal crashes.*

Newer cars may come equipped with hands-free dialing, but that hasn't been enough to curb this unsafe habit. That’s why Clear Channel Outdoor, Project Yellow Light, the Ad Council, National Highway Traffic Safety Administration, National Organization for Youth Safety, iHeartRadio, Mazda Motorsports, and U-Haul joined together to collaborate on a campaign that drivers can’t miss. One created by students, students who are new drivers, and students who may be in danger from other distracted drivers.

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Topics: Technology, Innovation, Digital Billboards

Telecom Brand Ads Can't Be Skipped with Outdoor Advertising

Posted by Jennifer Hurley on Jun 7, 2018 1:00:00 PM
With consolidation news, the growth of cord-cutting, and ground-breaking technological advances, it's never been more important for Telecom brands to stay ahead of the competition. Strategic brand communications placed in targeted outdoor ads reinforce value, stability and awareness in this fragmented media landscape.
 
Here are some Telecom industry trends we've identified:

Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.

Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.

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Topics: Technology, Innovation, Digital Billboards

A Toast to MillerCoors: Inducted Into OBIE Hall of Fame 2018

Posted by Jennifer Hurley on May 9, 2018 10:00:00 AM

We're happy to share MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. MillerCoors was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.

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Topics: Dallas waterfall billboard, OOH Capabilities, Food & Beverages, Innovation