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What We're Loving in Out-of-Home: Spring 2018

Posted by Jennifer Hurley on Apr 23, 2018 4:03:42 PM
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Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

Who did their billboard selfie better -- Vinny Guadagnino or DJ Pauly D?

Out-of-home selfies aren't for reality stars only. In March, OOH also delivered social engagement for college basketball's Big Ten Tourney. To promote the Conference and reach basketball fans in town for this event, the Big Ten utilized Clear Channel's social media integration, dynamic content and a HD CrowdCam to get fans in the game(s).

The campaign received over 840 posts from Twitter, Facebook and Insta, which were displayed in Times Square throughout the week. This one-week campaign generated over 4MM impressions for Adults 18+! Check it out:

Big Ten Men's Basketball Digital Times Square

Big Ten Basketball Times Square

Big-Ten-Basketball-Brackets Times-Square

Big-Ten Basketball Times Square-Crowd-Cam


Browse the photo gallery below for more out-of-home head-turners:

Our team is eager to share creative best practices and make your next outdoor campaign memorable, shareable and measurable.

Contact us today!


Topics: Entertainment, What We're Loving, Innovation, Digital Billboards