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An OBIEs Recap: What Makes a Campaign Impactful and Award-winning?

Posted by Mike McGraw on Jun 10, 2021 8:20:00 AM

Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest.

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Topics: OOH Capabilities, Innovation, "Creative Best Practices"

Consumers are Outdoors in Droves, Can Your Brand Keep Up & Connect with Them?

Posted by Bob McCuin on May 25, 2021 9:05:44 AM

As our economy rebounds, Americans are rekindling their love affair with the great outdoors, air travel, familiar activities and melding quickly back into a mobile society that’s constantly on the go.

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Black History Month: How Clear Channel Outdoor is Celebrating

Posted by Lisa Mabry, Regional Marketing Leader, Northern California on Feb 26, 2021 9:00:00 AM

This February marks Black History Month – an annual coast-to-coast celebration that recognizes and honors the significant contributions Black Americans, past and present, have made to advance U.S. society and culture.

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Topics: OOH Capabilities, Diversity & Inclusion

Advertisers Tap into New Consumer Behaviors, Reaching Audiences Across All Screens & Along New Journeys

One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.

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Topics: OOH Capabilities, Technology, Innovation

As Summer Travel Continues into Fall, Recovery Solution Gives Tourist Destinations a Boost

Posted by Justin Civello, Director, Product Development & Partnerships on Aug 31, 2020 12:50:48 PM

As road travel rebounds and tourist venues and attractions begin to reopen, Clear Channel Outdoor and Arrivalist, the leading geo-location intelligence provider for tourism-based measurement, have developed an innovative recovery solution to help hospitality brands reconnect with their consumers. The timing couldn’t be better, with more than half of all consumers planning to get away on a summer vacation this year.*

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Topics: OOH Capabilities, Technology, Travel & Tourism, Case Studies

Out-of-Home Drives Auto Sales, Brands into Recovery with New Ad Tech

Posted by Jeremy Flynn, Vice President, Data Products and Strategy on Aug 5, 2020 8:00:00 AM

As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.

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Topics: OOH Capabilities, Technology, Innovation, Automotive, Case Studies

2020: The Summertime of Drive Time

Posted by Kenetta Bailey on Jun 29, 2020 10:33:05 AM

After months of sheltering in place, Americans are getting back to a sense of normalcy. Stay-at-home restrictions are lifting, and many people are returning to their places of work. But, what marks the true beginning of Summer 2020 is that school-at-home has ended for the season. Kids want to get out of the house, families are ready for summer vacation and businesses and tourist destinations are reopening.

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Topics: Travel & Tourism, Seasonal, Case Studies

Which Out-of-Home Campaigns Shined Brightest in 2020?: An OBIE Awards Recap

Posted by Mike McGraw on Jun 10, 2020 8:15:00 AM

Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.

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Topics: Entertainment, OOH Capabilities, Technology, Innovation

Innovations and Industry Firsts: Clear Channel Airports Proves the Sky's the Limit

Posted by Morten Gotterup on Feb 6, 2020 9:00:00 AM

Savvy advertisers know the way to captivate millions of travelers daily is through immersive and memorable brand experiences. And airport advertising is delivering in a big way. Consider this.

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Topics: Airports, Programmatic

What Do Digital & Tech Brands Know about Out-of-Home Media?

Posted by Andrew Marcus on Jan 22, 2020 9:00:00 AM

Digital-first brands, including streaming services, are breaking away from the competitive herd and through to their customers in effective and efficient ways using the most advanced Out-of-Home (OOH) media solutions. Look no further than Spotify’s year-ending OOH campaign, “Wrapped,” designed to inspire listeners to reflect on their decade of favorite songs.

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Topics: Technology, Digital Billboards, Case Studies