In 2020, seven percent of drivers aged 15 to 19 involved in fatal crashes were reported as distracted – the largest proportion of any age group. Project Yellow Light was created to prevent future tragedies like these through the voice of our nation’s youth.
Topics: Digital Billboards, "CSR"
In honor of Black History Month and this year’s theme of “Health and Wellness,” Clear Channel Outdoor (CCO) recently had former Olympic swimmer Lia Neal join our company-sponsored Employee Resource Group (ERG), FACES for Color, as a guest speaker. Lia is a two-time Olympic medalist and the first African American woman to swim in an Olympic final.
Topics: Diversity & Inclusion
When our nation was engulfed in one of the largest calls for social justice last year, employees all over the world felt compelled to speak up, prompting companies to reflect anew about how their corporate cultures were creating space for diversity, equity and inclusion (DEI) in ways that empower every employee to bring their best selves to work.
Topics: Diversity & Inclusion
I recently got a chance to catch up with a colleague of mine, Daniel Mak, Director of Agency Partnerships at Novus Media, an independent media planning and buying agency. We were talking about a recent Out of Home (OOH) campaign our companies collaborated on for a national grocery chain that leveraged the power of programmatic OOH. His perspectives on the value to brands of programmatic OOH were compelling and illuminating, so I am summarizing some of the key takeaways here so that others can benefit.
Topics: OOH Capabilities, Digital Billboards, Programmatic
Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest.
Topics: OOH Capabilities, Innovation, "Creative Best Practices"
As our economy rebounds, Americans are rekindling their love affair with the great outdoors, air travel, familiar activities and melding quickly back into a mobile society that’s constantly on the go.
This February marks Black History Month – an annual coast-to-coast celebration that recognizes and honors the significant contributions Black Americans, past and present, have made to advance U.S. society and culture.
Topics: OOH Capabilities, Diversity & Inclusion
Advertisers Tap into New Consumer Behaviors, Reaching Audiences Across All Screens & Along New Journeys
One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.
Topics: OOH Capabilities, Technology, Innovation
As road travel rebounds and tourist venues and attractions begin to reopen, Clear Channel Outdoor and Arrivalist, the leading geo-location intelligence provider for tourism-based measurement, have developed an innovative recovery solution to help hospitality brands reconnect with their consumers. The timing couldn’t be better, with more than half of all consumers planning to get away on a summer vacation this year.*
Topics: OOH Capabilities, Technology, Travel & Tourism, Case Studies
As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.
Topics: OOH Capabilities, Technology, Innovation, Automotive, Case Studies