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Out-of-Home Drives Auto Sales, Brands into Recovery with New Ad Tech

Posted by Jeremy Flynn, Vice President, Data Products and Strategy on Aug 5, 2020 8:00:00 AM

As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.

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Topics: OOH Capabilities, Technology, Innovation, Automotive, Case Studies

2020: The Summertime of Drive Time

Posted by Kenetta Bailey on Jun 29, 2020 10:33:05 AM

After months of sheltering in place, Americans are getting back to a sense of normalcy. Stay-at-home restrictions are lifting, and many people are returning to their places of work. But, what marks the true beginning of Summer 2020 is that school-at-home has ended for the season. Kids want to get out of the house, families are ready for summer vacation and businesses and tourist destinations are reopening.

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Topics: Travel & Tourism, Seasonal, Case Studies

Which Out-of-Home Campaigns Shined Brightest in 2020?: An OBIE Awards Recap

Posted by Mike McGraw on Jun 10, 2020 8:15:00 AM

Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.

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Topics: Entertainment, OOH Capabilities, Technology, Innovation

Innovations and Industry Firsts: Clear Channel Airports Proves the Sky's the Limit

Posted by Morten Gotterup on Feb 6, 2020 9:00:00 AM

Savvy advertisers know the way to captivate millions of travelers daily is through immersive and memorable brand experiences. And airport advertising is delivering in a big way. Consider this.

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Topics: Airports, Programmatic

What Do Digital & Tech Brands Know about Out-of-Home Media?

Posted by Andrew Marcus on Jan 22, 2020 9:00:00 AM

Digital-first brands, including streaming services, are breaking away from the competitive herd and through to their customers in effective and efficient ways using the most advanced Out-of-Home (OOH) media solutions. Look no further than Spotify’s year-ending OOH campaign, “Wrapped,” designed to inspire listeners to reflect on their decade of favorite songs.

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Topics: Technology, Digital Billboards, Case Studies

Brands Go ‘Outside’ Broadcasts, Stadiums to Engage Big Game Fans

Posted by Bob McCuin on Jan 6, 2020 3:46:58 PM

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the $5.3 million spent per spot last year.

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Topics: Sports, Seasonal, Airports

What We're Loving in Out-of-Home Fall: Bears, Mayans and Mr. In-Between

Posted by Rainbow Kirby on Oct 4, 2019 8:00:00 AM

According to the calendar it's officially fall, even though the kids are still wearing shorts to school, the air conditioning is cranking into the night and sweat is dripping from your brow. Despite these oddities, it must be October because football flags are flying high and Instagram is flush with proud apple-pickers and those adventurous others sporting lederhosen while drinking from steins. Welcome to Oktoberfest! To see how outdoor creatives are embracing the season, check out what we're loving in out-of-home.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

An OOH Tribute: Smokey Bear Turns 75

Posted by Jennifer Hurley on Sep 3, 2019 8:00:00 AM

Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 this August, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear's wildfire prevention campaign has had a dramatic impact since its introduction in 1944, and this progress continues today, with an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years. While it's clear his work has been successful, 9 out of 10 wildfires are still caused by humans, which means Smokey's iconic message is as important as ever.

Outdoor and Smokey have a storied history. To see how Smokey’s image has evolved through the years, scroll through Clear Channel's vintage billboard collection dating back to the 1950s.

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Topics: What We're Loving, "CSR"

Car Dealers (New and Used) Turn to Out-of-Home Advertising to Drive Sales

Posted by Bob McCuin on Jul 30, 2019 8:00:00 AM

One of auto marketing’s most venerable and powerful partners, outdoor advertising (OOH), is harnessing mobile data to help advertisers understand consumer behaviors so they can more efficiently plan, amplify and measure their campaigns.

With these new groundbreaking solutions, local, regional and national auto dealers can reach different consumer groups based on their behaviors exhibited in the online and offline worlds and deliver advertising when they’re most receptive to commercial messages.

Here are two success stories that illustrate how these methods increased lift in visits to auto dealerships.

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Topics: Automotive

Make It Experiential: Airport Activations Boost Brand Awareness Among Travelers

Posted by Genevieve Strawderman on Jul 23, 2019 8:00:00 AM

To boost brand awareness, provide consumers with an experience and become part of their travel journey. With 88 percent of air travelers spending 30 plus minutes walking the concourse, this is an opportune time for brands to connect with an on-site campaign.

It's exactly what leading brands 3M, Barclays and Wrigley’s Chewing Gum did when they teamed up with Clear Channel Airports to execute specially crafted experiential programs. All unique in their own way, these promotions offered travelers a one-on-one, hands-on experience from enjoying free chewing gum to participating in a product demonstration to immersing themselves in a "Win" tunnel for a chance to win prizes. Here's how these brands did it:

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Topics: Innovation, Airports, Experiential