RSS header - this is hidden

Programmatic Out of Home: An Easy Way for Brands to Optimize Their OOH Buys

Posted by Wade Rifkin, SVP, Programmatic on Oct 13, 2021 9:48:44 AM

I recently got a chance to catch up with a colleague of mine, Daniel Mak, Director of Agency Partnerships at Novus Media, an independent media planning and buying agency. We were talking about a recent Out of Home (OOH) campaign our companies collaborated on for a national grocery chain that leveraged the power of programmatic OOH. His perspectives on the value to brands of programmatic OOH were compelling and illuminating, so I am summarizing some of the key takeaways here so that others can benefit.

Read More

Topics: OOH Capabilities, Digital Billboards, Programmatic

An OBIEs Recap: What Makes a Campaign Impactful and Award-winning?

Posted by Mike McGraw on Jun 10, 2021 8:20:00 AM

Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest.

Read More

Topics: OOH Capabilities, Innovation, "Creative Best Practices"

Consumers are Outdoors in Droves, Can Your Brand Keep Up & Connect with Them?

Posted by Bob McCuin on May 25, 2021 9:05:44 AM

As our economy rebounds, Americans are rekindling their love affair with the great outdoors, air travel, familiar activities and melding quickly back into a mobile society that’s constantly on the go.

Read More

Black History Month: How Clear Channel Outdoor is Celebrating

Posted by Lisa Mabry, Regional Marketing Leader, Northern California on Feb 26, 2021 9:00:00 AM

This February marks Black History Month – an annual coast-to-coast celebration that recognizes and honors the significant contributions Black Americans, past and present, have made to advance U.S. society and culture.

Read More

Topics: OOH Capabilities, Diversity & Inclusion

Advertisers Tap into New Consumer Behaviors, Reaching Audiences Across All Screens & Along New Journeys

One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.

Read More

Topics: OOH Capabilities, Technology, Innovation

As Summer Travel Continues into Fall, Recovery Solution Gives Tourist Destinations a Boost

Posted by Justin Civello, Director, Product Development & Partnerships on Aug 31, 2020 12:50:48 PM

As road travel rebounds and tourist venues and attractions begin to reopen, Clear Channel Outdoor and Arrivalist, the leading geo-location intelligence provider for tourism-based measurement, have developed an innovative recovery solution to help hospitality brands reconnect with their consumers. The timing couldn’t be better, with more than half of all consumers planning to get away on a summer vacation this year.*

Read More

Topics: OOH Capabilities, Technology, Travel & Tourism, Case Studies

Out-of-Home Drives Auto Sales, Brands into Recovery with New Ad Tech

Posted by Jeremy Flynn, Vice President, Data Products and Strategy on Aug 5, 2020 8:00:00 AM

As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.

Read More

Topics: OOH Capabilities, Technology, Innovation, Automotive, Case Studies

2020: The Summertime of Drive Time

Posted by Kenetta Bailey on Jun 29, 2020 10:33:05 AM

After months of sheltering in place, Americans are getting back to a sense of normalcy. Stay-at-home restrictions are lifting, and many people are returning to their places of work. But, what marks the true beginning of Summer 2020 is that school-at-home has ended for the season. Kids want to get out of the house, families are ready for summer vacation and businesses and tourist destinations are reopening.

Read More

Topics: Travel & Tourism, Seasonal, Case Studies

Which Out-of-Home Campaigns Shined Brightest in 2020?: An OBIE Awards Recap

Posted by Mike McGraw on Jun 10, 2020 8:15:00 AM

Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.

Read More

Topics: Entertainment, OOH Capabilities, Technology, Innovation

Innovations and Industry Firsts: Clear Channel Airports Proves the Sky's the Limit

Posted by Morten Gotterup on Feb 6, 2020 9:00:00 AM

Savvy advertisers know the way to captivate millions of travelers daily is through immersive and memorable brand experiences. And airport advertising is delivering in a big way. Consider this.

Read More

Topics: Airports, Programmatic