I recently got a chance to catch up with a colleague of mine, Daniel Mak, Director of Agency Partnerships at Novus Media, an independent media planning and buying agency. We were talking about a recent Out of Home (OOH) campaign our companies collaborated on for a national grocery chain that leveraged the power of programmatic OOH. His perspectives on the value to brands of programmatic OOH were compelling and illuminating, so I am summarizing some of the key takeaways here so that others can benefit.
Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest.
As our economy rebounds, Americans are rekindling their love affair with the great outdoors, air travel, familiar activities and melding quickly back into a mobile society that’s constantly on the go.
This February marks Black History Month – an annual coast-to-coast celebration that recognizes and honors the significant contributions Black Americans, past and present, have made to advance U.S. society and culture.
One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.
As road travel rebounds and tourist venues and attractions begin to reopen, Clear Channel Outdoor and Arrivalist, the leading geo-location intelligence provider for tourism-based measurement, have developed an innovative recovery solution to help hospitality brands reconnect with their consumers. The timing couldn’t be better, with more than half of all consumers planning to get away on a summer vacation this year.*
As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.
After months of sheltering in place, Americans are getting back to a sense of normalcy. Stay-at-home restrictions are lifting, and many people are returning to their places of work. But, what marks the true beginning of Summer 2020 is that school-at-home has ended for the season. Kids want to get out of the house, families are ready for summer vacation and businesses and tourist destinations are reopening.
Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.
Savvy advertisers know the way to captivate millions of travelers daily is through immersive and memorable brand experiences. And airport advertising is delivering in a big way. Consider this.