One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.
As road travel rebounds and tourist venues and attractions begin to reopen, Clear Channel Outdoor and Arrivalist, the leading geo-location intelligence provider for tourism-based measurement, have developed an innovative recovery solution to help hospitality brands reconnect with their consumers. The timing couldn’t be better, with more than half of all consumers planning to get away on a summer vacation this year.*
As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.
After months of sheltering in place, Americans are getting back to a sense of normalcy. Stay-at-home restrictions are lifting, and many people are returning to their places of work. But, what marks the true beginning of Summer 2020 is that school-at-home has ended for the season. Kids want to get out of the house, families are ready for summer vacation and businesses and tourist destinations are reopening.
Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.
Savvy advertisers know the way to captivate millions of travelers daily is through immersive and memorable brand experiences. And airport advertising is delivering in a big way. Consider this.
Digital-first brands, including streaming services, are breaking away from the competitive herd and through to their customers in effective and efficient ways using the most advanced Out-of-Home (OOH) media solutions. Look no further than Spotify’s year-ending OOH campaign, “Wrapped,” designed to inspire listeners to reflect on their decade of favorite songs.
The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the $5.3 million spent per spot last year.
According to the calendar it's officially fall, even though the kids are still wearing shorts to school, the air conditioning is cranking into the night and sweat is dripping from your brow. Despite these oddities, it must be October because football flags are flying high and Instagram is flush with proud apple-pickers and those adventurous others sporting lederhosen while drinking from steins. Welcome to Oktoberfest! To see how outdoor creatives are embracing the season, check out what we're loving in out-of-home.
Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 this August, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear's wildfire prevention campaign has had a dramatic impact since its introduction in 1944, and this progress continues today, with an approximate 14 percent reduction in the average number of human-caused wildfires from 2011-2018, compared to the previous 10 years. While it's clear his work has been successful, 9 out of 10 wildfires are still caused by humans, which means Smokey's iconic message is as important as ever.
Outdoor and Smokey have a storied history. To see how Smokey’s image has evolved through the years, scroll through Clear Channel's vintage billboard collection dating back to the 1950s.