RSS header - this is hidden

5 Reasons to Celebrate Your Brand Anniversary With OOH

Posted by Jennifer Hurley on Feb 13, 2019 1:00:00 PM

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it.

Read More

Topics: Brand Anniversaries

Clear Channel Airports Reaches Milestone: One Billion Annual Passengers

Posted by Miriyah Smith on Feb 3, 2019 8:39:36 AM
That's right...one biiillliiion passengers. More people than ever are traveling today—passenger traffic at our airports has grown year-over-year by 7.3%. Individual airports reached record breaking passenger numbers, with Atlanta's Hartsfield-Jackson remaining the busiest airport in the world for the 20 th consecutive year, and Chicago's O'Hare named the nation's busiest airport in terms of total flights in 2018 (over 900,000!)

Six out of ten of the most connected airports in the U.S. for 2018 (Chicago, Atlanta, Denver, Detroit, Minneapolis & Philadelphia) are part of the Clear Channel Airports portfolio. Kicking off 2019, we marked a milestone: Advertisers can now reach one billion annual passengers throughout our Global Network of airports, including the growing surge of millennials who are racking up frequent flyer miles.

Read More

Topics: Travel & Tourism

What We're Loving in OOH: Blindfolds, The Big Game and Joy Itself

Posted by Rainbow Kirby on Jan 24, 2019 8:00:00 AM

After the decorations and holiday lights were finally stowed...(wait, you don't still have your lights up, do you?), we hope you've caught up on your "To (Binge) Watch" list. It's about time you found out what all those people on YouTube walking around blindfolded with birds on their shoulders, walking into walls are doing—and what they've been watching. And then there are your neighbors tossing boxes out front, proclaiming "This doesn't bring me joy!" What's going on? Here's a hint, check out these displays in Times Square and more of What We're Loving for your OOH cultural check:

Read More

Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

What We're Loving in OOH: Holiday-Edition

Posted by Jennifer Hurley on Dec 21, 2018 8:00:00 AM

It's the most wonderful time of the year...there are bright lights, snowmen and reindeer  everywhere you turn, and billboards providing entertainment and seasonal cheer for frenzied commuters and last-minute shoppers on the go, go go.

Read More

Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

Reaching a Captive Audience: Holiday Travelers in our Nation's Airports

Posted by Genevieve Strawderman on Nov 20, 2018 8:00:00 AM

Whether they're home-bound, warm-weather bound or off to a destination less charted,  travelers are in countdown mode to take flight this holiday season. AAA projects 54.3 million Americans will journey 50 miles or more away from home this Thanksgiving, a 4.8 percent increase over last year. 

"Consumers have a lot to be thankful for this holiday season: higher wages, more disposable income and rising levels of household wealth," said Bill Sutherland, AAA Travel senior vice president. "This is translating into more travelers kicking off the holiday season with a Thanksgiving getaway, building on a positive year for the travel industry."

Read More

Topics: Travel & Tourism

What We're Loving in OOH: Lady Gaga, AR and The Grinch

Posted by Jennifer Hurley on Nov 14, 2018 10:07:47 AM

For some, the thought of stowing the Halloween decorations and going full-on 'Santa and snowflakes mode' is just too much. They need more transition time. Don't fret, the terror isn't gone yet − we're sharing some of our scarier fall campaigns, and Mr. Grinch himself for those cringing at holiday music (too soon, too soon)!

There's nothing we love more than the creative geniuses that display their art on our billboards across the country. Check them out in these unskippable campaigns.

Read More

Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

Billboards Encourage Voter Action

Posted by Rainbow Kirby on Nov 2, 2018 11:30:00 AM

Regardless of issue, affiliation, party, candidate or zip code, only one thing will make a difference on November 6th: Showing up. Of the myriad challenges political candidates face today—delivering campaign messages to their voters, getting new voters to the polls, standing out against their opponents—what they need most is for their constituents to move beyond social media posts and dinnertime debate and to VOTE.

Billboards deliver by building brand awareness, driving action with no interruptions, reaching voters by district, demographics and behavior and by being omnipresent. While  political campaigns have traditionally placed their buys on television, many are becoming more savvy in their planning and using out-of-home strategically, including Vote.org, which placed their messaging on more than 2,500 billboards in nine states, including Florida, Michigan, Mississippi, North Carolina, Ohio, Tennessee, Texas and Wisconsin.

Read More

Topics: Political, Digital Billboards, OOH Capabilities

Billboards Make Us Scream For Halloween

Posted by Jennifer Hurley on Oct 16, 2018 4:00:00 PM

With fall's arrival, it gets darker earlier, an eeriness lurks in the air, protruding skeleton bones emerge from lawns across your neighborhood, and creepy clowns are celebrated. Folks...this is Halloween.

Halloween is the third largest holiday in the U.S., following Christmas and the Super Bowl, and almost 80% of households are expected to make related purchases. With over 171 million Americans celebrating Halloween each year, there is a huge opportunity for your brand to utilize the largest creative canvas to elevate your seasonal message—and to share a little scare!

Read More

Topics: Holiday, What We're Loving

Football Creative: Using OOH to Reach NFL Fans on the Move

Posted by Rainbow Kirby on Oct 11, 2018 3:00:00 PM

With unusually warm weather lingering across the country, the only thing making it feel like fall again − is football season!  Tailgating, trash-talking, high-fiving, Super Bowl-predicting fans dominate the chatter at the office, on social and in our very own kitchens, Thursday thru Monday. Ok, it's ALL THE TIME...up until the Big Game in Atlanta this February.

While you may think of NFL fans as glued to the screen, they're on the move:

  • 59% are more likely to have a daily commute of 30+ minutes
  • 52% are more likely to travel 500+ miles a week, and
  • 124% are more likely to take 3+ personal vacations a year (maybe they're checking off that stadium bucket list one by one?)

With 256 regular season games and over 17 million fans heading to stadiums each season, there is huge upside for advertisers to align themselves with game day. Whether your brand's focus is local or more of a national play, out-of-home is an unskippable medium that reaches consumers en route to the game, those picking up eats for their own turf, and those reliving every blissful touchdown during their drive the next morning. 

Read More

Topics: Sports, What We're Loving, Entertainment

Java, Cawfee, Mud: Out-of-Home Helps Consumers Find Their Brew

Posted by Jennifer Hurley on Aug 30, 2018 9:00:00 AM

Are you a walking zombie until you've had your morning Cup of Joe? How do you take it? Black, no sugar...cold brew...or, are you a little more particular as in "Triple Venti, Half Sweet, Non-Fat, Caramel Macchiato"? No judgment, just hope we aren't waiting behind you in line...

Here's a fun fact: Light coffee has more caffeine than dark coffee. That's because the longer the coffee is brewed, the more caffeine is cooked out of the beans.

Read More

Topics: Food & Beverages, Digital Billboards