Regardless of issue, affiliation, party, candidate or zip code, only one thing will make a difference on November 6th: Showing up. Of the myriad challenges political candidates face today—delivering campaign messages to their voters, getting new voters to the polls, standing out against their opponents—what they need most is for their constituents to move beyond social media posts and dinnertime debate and to VOTE.
Billboards deliver by building brand awareness, driving action with no interruptions, reaching voters by district, demographics and behavior and by being omnipresent. While political campaigns have traditionally placed their buys on television, many are becoming more savvy in their planning and using out-of-home strategically, including Vote.org, which placed their messaging on more than 2,500 billboards in nine states, including Florida, Michigan, Mississippi, North Carolina, Ohio, Tennessee, Texas and Wisconsin.
It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER.