PSA: Only One Label Counts on Election Day – VOTER
It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER. Check out the campaign captured across the nation:
The message is clear: To be heard, get out and VOTE!
In addition to voter PSAs, advertisers have embraced the election year with clever taglines on their out-of-home ads to reflect the current political atmosphere.
The AIDS Healthcare Foundation, an LA-based global nonprofit dedicated to HIV prevention, testing and healthcare, ran a cheeky 'Feel the Burn?' ad for FreeSTDCheck.org:
Morrie's Automotive Group suggested relocating to Canada based on the 2016 Presidential ticket:
Not voting Trump or Hillary? Anheuser-Busch offered a third party option -- The Bud Light Party:
Los Angeles-based radio personality Don Cheto used billboards to parody Trump's stance on immigration (and his infamous hairstyle):
Grabbing America by the taste buds, Port of Subs offered to 'Make America [Taste] Great Again:'
7-Eleven promoted voter pride with 'Speak Up' cups, giving coffee-drinkers a chance to put their political affiliation on display:
And Stella Rosa suggested one you should do after you cast your vote -- grab some vino and 'Stellabrate Your Party'!:
And for some perspective, here's a flashback, election-inspired Budweiser ad from 1956, the year Dwight D. Eisenhower successfully ran for re-election:
Thanks for sharing in our love of political billboards. Make your next campaign a winner with Out-of-Home.