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What We're Loving in Out-of-Home Fall: Bears, Mayans and Mr. In-Between

Posted by Rainbow Kirby on Oct 4, 2019 8:00:00 AM

According to the calendar it's officially fall, even though the kids are still wearing shorts to school, the air conditioning is cranking into the night and sweat is dripping from your brow. Despite these oddities, it must be October because football flags are flying high and Instagram is flush with proud apple-pickers and those adventurous others sporting lederhosen while drinking from steins. Welcome to Oktoberfest! To see how outdoor creatives are embracing the season, check out what we're loving in out-of-home.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

What We're Loving in Out-of-Home: 80s Nostalgia, Simba's Return and the Mighty U.S. Women's Soccer Dynasty

Posted by Rainbow Kirby on Jul 10, 2019 8:00:00 AM

All they do is WIN, WIN, WIN. Of course, we're referring to the U.S. Women's National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red jerseys with stoic poses and strong statements displayed prominently on the outdoor canvas. As they continued to knock out competitor after competitor, the vision of their strong legs gliding across the turf, connecting with their teammates and shooting past the goalie will stay with their fans forever. Check out the inspiring out-of-home creative that has recorded history this summer, and more head-turning campaigns that will make your world go upside down.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

The Suspense Won't Kill You, Texting Might: PSA Billboards Steer Lifesaving Change

Posted by Vicky Chen on Jun 25, 2019 8:00:00 AM

Distracted driving took the lives of 3,166 people in 2017. Research shows texting while driving increases the risk of a teen vehicle crash by 23 times, and is the leading cause of teen deaths. One in three teens who text said they have done so—while driving. This is why Clear Channel Outdoor has partnered with Project Yellow Light and the Ad Council for the fourth year in the effort to #StopTextsStopWrecks.

Project Yellow Light hosts an annual nationwide scholarship competition calling for students to create a TV, radio or billboard PSA to educate the public about the dangers of distracted driving. Scholarships of up to $5,000 are awarded to those who create the most captivating PSAs promoting safe driving habits. This year, 2,709 students vied for the scholarship awards, a 69% increase from 2018!

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Topics: What We're Loving, Technology, Digital Billboards, "CSR"

Grocers Cut Through Circular Clutter with Innovative Out-of-Home Campaigns, Powered by Ad Tech

Posted by Bob McCuin on Jun 12, 2019 8:00:00 AM

For grocers looking to cut through the clutter of weekly mailers, Out-of-Home (OOH) advertising has proved to be an effective partner in ringing up new sales opportunities. By using digital mobile location data, marketers can now identify shoppers’ travel patterns and behaviors in the physical world, identifying routes consumers most often travel and the optimal billboard locations to reach them.

Once consumers have been exposed to the billboards, marketers can retarget them with a digital coupon/offer via mobile and other digital platforms. Analysis of this same data delivers measurable outcomes and actionable insights to further reinforce a brand’s message among their desired consumer groups. In this post, we share a recent case study from a leading grocery chain employing this strategy.

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Topics: Food & Beverages, Digital Billboards

Behind-the-Billboard: Dallas Mavs Get In The Action with AR

Posted by Brooke Mori on Jun 5, 2019 8:00:00 AM

In a city commonly referred to as Cowboys' Country and inside a state whose slogan starts with “Everything’s bigger…”, the Dallas Mavericks knew they had to GO BIG to standout in the Dallas/Fort Worth market. Heading into the 2018-2019 season, they had a clear mission: To excite, inspire and unite communities through entertainment, service and memorable experiences, creating Mavs Fans for Life.

If you’ve ever attended a Dallas Mavericks game, you've seen firsthand how the entertainment inside the arena spans far beyond the basketball played on court. Each and every game is uniquely memorable for those in attendance with immersive experiences scattered throughout the entire stadium. But this year’s mission was to unite “communities,” and not just the fans inside the building. So, how did Clear Channel combine the Mavs' experiential marketing initiatives with their dominant OOH presence outside of the stadium? 

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

Who's Going to Take Home an OBIE?: A Preview of Award-worthy Campaigns

Posted by Rainbow Kirby on May 20, 2019 8:00:00 AM

The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards every day. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first—what are the OBIES?

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Topics: Entertainment, OOH Capabilities, Innovation, Digital Billboards

QSR + OOH Marketing Combo Is Red Hot: Latest Ad Tech Drives Customers into Fast Casual Dining

Posted by Bob McCuin on Apr 8, 2019 8:00:00 AM

QSR franchise owners are activating new tech and Out-of-Home (OOH) advertising to boost sales. And they’re doing it as part of OOH’s renaissance where this traditional form of highly-visible media is now connected to digital tech and mobile data insights in ways that make billboard campaigns even more cost-effective and measurable. Most importantly, they’re using outdoor ads to efficiently drive hungry customers into local franchises.

Using learnings from the digital media buying ecosystem, Clear Channel Outdoor developed tools to plan, measure and recalibrate OOH campaigns for brands. Clear Channel Outdoor’s (CCO) RADAR suite of solutions uses mobile data to select the most efficient billboards for a campaign’s objectives and measures whether those audiences exposed to the OOH campaign were more likely to take the desired action compared to a control group.

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Topics: Food & Beverages, Digital Billboards

What We're Loving in OOH: Jon Snow, Ron Burgundy and Dumbo

Posted by Jennifer Hurley on Mar 21, 2019 3:30:00 PM

We're really, really pumped about the billboards we've spotted heating up the landscape across the country this spring. Naturally we love great outdoor creative, and we must confess we also love—the brooding, dark-haired, steely-eyed, "he's dead...he's not dead," never a zombie, always a hero—Jon Snow. Game of Thrones may be airing its final season, but their billboards will be forever immortalized.

Add the legend of Ron Burgundy, the fierce determination of Captain Marvel and the aerial wonders of Dumbo, and the spring batch of outdoor campaigns are scoring high with consumers. See these displays and more of What We're Loving  for your OOH cultural check:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

10 Ways to Promote Home Improvement Solutions with OOH

Posted by Rainbow Kirby on Mar 14, 2019 4:13:20 PM

Besides warmer weather and lighter skies, spring brings tax refunds helping to cushion the expense of improvements, and with an improved housing market, the remodeling and home-repair industry is expected to gain steam. Home improvement retail sales in the United States reached $394.6 billion in 2018, while homeowner expenditures on improvements and repairs rose 5.3 percent to approach $340 billion.

Owners will spend more on home upgrades, replacements and routine maintenance as remodeling activity continues to be encouraged by rising home values and tightening for-sale inventory.

Here are ten tactics to effectively use OOH to attract consumer attention and drive sales in the home improvement and services category:

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Topics: OOH Capabilities, Home Improvement, Digital Billboards

What We're Loving in OOH: Blindfolds, The Big Game and Joy Itself

Posted by Rainbow Kirby on Jan 24, 2019 8:00:00 AM

After the decorations and holiday lights were finally stowed...(wait, you don't still have your lights up, do you?), we hope you've caught up on your "To (Binge) Watch" list. It's about time you found out what all those people on YouTube walking around blindfolded with birds on their shoulders, walking into walls are doing—and what they've been watching. And then there are your neighbors tossing boxes out front, proclaiming "This doesn't bring me joy!" What's going on? Here's a hint, check out these displays in Times Square and more of What We're Loving for your OOH cultural check:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards