--- title: "Clear Channel Outdoor Blog: Look Up | Brooke Mori" description: Sharing innovative out-of-home advertising campaigns displayed across the United States with historical highlights and examples of contextual, real-time messaging that engages consumers. --- [![CCO_LookUpLogo_R3.2.png](https://blog.clearchanneloutdoor.com/hs-fs/hubfs/CCO%20Look%20Up%20Blog/CCO_LookUpLogo_R3.2.png?width=375&height=161&name=CCO_LookUpLogo_R3.2.png "CCO_LookUpLogo_R3.2.png")](https://blog.clearchanneloutdoor.com/) - [Home](https://blog.clearchanneloutdoor.com) - [Contact Us](http://clearchanneloutdoor.com/contact/) ### RSS header - this is hidden ## Brooke Mori ### Recent Posts ## [Behind-the-Billboard: Dallas Mavs Get In The Action with AR](https://blog.clearchanneloutdoor.com/dallas-mavs-billboard-ar-campaign) Posted by [Brooke Mori](https://blog.clearchanneloutdoor.com/author/brooke-mori) on Jun 5, 2019 8:00:00 AM - [Tweet](https://twitter.com/share) [![Haunting of Hill House Billboard](https://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2018%20Blog%20Posts/11.18%20WWL/Dallas%20Mavericks%20Augmented%20Reality%20Mural%20in%20Dallas%20Header.jpg)](https://blog.clearchanneloutdoor.com/dallas-mavs-billboard-ar-campaign) In a city commonly referred to as Cowboys' Country and inside a state whose slogan starts with “Everything’s bigger…”, the Dallas Mavericks knew they had to GO BIG to standout in the Dallas/Fort Worth market. Heading into the 2018-2019 season, they had a clear mission: *To excite, inspire and unite communities through entertainment, service and memorable experiences, creating Mavs Fans for Life*. If you’ve ever attended a Dallas Mavericks game, you've seen firsthand how the entertainment inside the arena spans far beyond the basketball played on court. Each and every game is uniquely memorable for those in attendance with immersive experiences scattered throughout the entire stadium. But this year’s mission was to unite “communities,” and not just the fans inside the building. So, how did Clear Channel combine the Mavs' experiential marketing initiatives with their dominant OOH presence outside of the stadium?  [Read More](https://blog.clearchanneloutdoor.com/dallas-mavs-billboard-ar-campaign) 0 Comments [Click here to read/write comments](https://blog.clearchanneloutdoor.com/dallas-mavs-billboard-ar-campaign#comments-listing) Topics: [Entertainment](https://blog.clearchanneloutdoor.com/topic/entertainment), [OOH Capabilities](https://blog.clearchanneloutdoor.com/topic/ooh-capabilities), [What We're Loving](https://blog.clearchanneloutdoor.com/topic/what-were-loving), [Digital Billboards](https://blog.clearchanneloutdoor.com/topic/digital-billboards) [All posts](https://blog.clearchanneloutdoor.com/all) [![](https://blog.clearchanneloutdoor.com/hs-fs/hubfs/SocialMedia_Icons_-TWTR.png?width=36&height=36&name=SocialMedia_Icons_-TWTR.png)](https://twitter.com/@CCOutdoorNA) [![](https://blog.clearchanneloutdoor.com/hs-fs/hubfs/SocialMedia_Icons_FB.png?width=36&height=36&name=SocialMedia_Icons_FB.png)](https://www.facebook.com/CCOutdoor) [![](https://blog.clearchanneloutdoor.com/hs-fs/hubfs/SocialMedia_Icons_-INSTA.png?width=36&height=36&name=SocialMedia_Icons_-INSTA.png)](https://www.instagram.com/clearchanneloutdoor/) ![awards](https://blog.clearchanneloutdoor.com/hs-fs/hubfs/awards.png?width=870&name=awards.png "awards") ### Subscribe to Our Blog ### Recent posts ### Posts by Topic - [Digital Billboards (27)](https://blog.clearchanneloutdoor.com/topic/digital-billboards) - [Entertainment (15)](https://blog.clearchanneloutdoor.com/topic/entertainment) - [What We're Loving (15)](https://blog.clearchanneloutdoor.com/topic/what-were-loving) - [OOH Capabilities (14)](https://blog.clearchanneloutdoor.com/topic/ooh-capabilities) - [Innovation (13)](https://blog.clearchanneloutdoor.com/topic/innovation) - [Travel & Tourism (7)](https://blog.clearchanneloutdoor.com/topic/travel-tourism) - [Food & Beverages (6)](https://blog.clearchanneloutdoor.com/topic/food-beverages) - [Holiday (6)](https://blog.clearchanneloutdoor.com/topic/holiday) - [Technology (4)](https://blog.clearchanneloutdoor.com/topic/technology) - [Retail (3)](https://blog.clearchanneloutdoor.com/topic/retail) - [Sports (3)](https://blog.clearchanneloutdoor.com/topic/sports) - [Airports (2)](https://blog.clearchanneloutdoor.com/topic/airports) - [Brand Anniversaries (2)](https://blog.clearchanneloutdoor.com/topic/brand-anniversaries) - [Fashion (2)](https://blog.clearchanneloutdoor.com/topic/fashion) - [Political (2)](https://blog.clearchanneloutdoor.com/topic/political) - [Seasonal (2)](https://blog.clearchanneloutdoor.com/topic/seasonal) - ["Creative Best Practices" (1)](https://blog.clearchanneloutdoor.com/topic/creative-best-practices) - [Automotive (1)](https://blog.clearchanneloutdoor.com/topic/automotive) - [Dallas waterfall billboard (1)](https://blog.clearchanneloutdoor.com/topic/dallas-waterfall-billboard) - [Experiential (1)](https://blog.clearchanneloutdoor.com/topic/experiential) - [Financial Services (1)](https://blog.clearchanneloutdoor.com/topic/financial-services) - [Health & Fitness (1)](https://blog.clearchanneloutdoor.com/topic/health-fitness) - [Home Improvement (1)](https://blog.clearchanneloutdoor.com/topic/home-improvement) - [Sunset Millennium (1)](https://blog.clearchanneloutdoor.com/topic/sunset-millennium) see all Search the blog Search © 2019 Clear Channel Outdoor