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What We're Loving in Out-of-Home Fall: Bears, Mayans and Mr. In-Between

Posted by Rainbow Kirby on Oct 4, 2019 8:00:00 AM

According to the calendar it's officially fall, even though the kids are still wearing shorts to school, the air conditioning is cranking into the night and sweat is dripping from your brow. Despite these oddities, it must be October because football flags are flying high and Instagram is flush with proud apple-pickers and those adventurous others sporting lederhosen while drinking from steins. Welcome to Oktoberfest! To see how outdoor creatives are embracing the season, check out what we're loving in out-of-home.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

What We're Loving in Out-of-Home: 80s Nostalgia, Simba's Return and the Mighty U.S. Women's Soccer Dynasty

Posted by Rainbow Kirby on Jul 10, 2019 8:00:00 AM

All they do is WIN, WIN, WIN. Of course, we're referring to the U.S. Women's National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red jerseys with stoic poses and strong statements displayed prominently on the outdoor canvas. As they continued to knock out competitor after competitor, the vision of their strong legs gliding across the turf, connecting with their teammates and shooting past the goalie will stay with their fans forever. Check out the inspiring out-of-home creative that has recorded history this summer, and more head-turning campaigns that will make your world go upside down.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

Behind-the-Billboard: Dallas Mavs Get In The Action with AR

Posted by Brooke Mori on Jun 5, 2019 8:00:00 AM

In a city commonly referred to as Cowboys' Country and inside a state whose slogan starts with “Everything’s bigger…”, the Dallas Mavericks knew they had to GO BIG to standout in the Dallas/Fort Worth market. Heading into the 2018-2019 season, they had a clear mission: To excite, inspire and unite communities through entertainment, service and memorable experiences, creating Mavs Fans for Life.

If you’ve ever attended a Dallas Mavericks game, you've seen firsthand how the entertainment inside the arena spans far beyond the basketball played on court. Each and every game is uniquely memorable for those in attendance with immersive experiences scattered throughout the entire stadium. But this year’s mission was to unite “communities,” and not just the fans inside the building. So, how did Clear Channel combine the Mavs' experiential marketing initiatives with their dominant OOH presence outside of the stadium? 

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

Who's Going to Take Home an OBIE?: A Preview of Award-worthy Campaigns

Posted by Rainbow Kirby on May 20, 2019 8:00:00 AM

The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards every day. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first—what are the OBIES?

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Topics: Entertainment, OOH Capabilities, Innovation, Digital Billboards

What We're Loving in OOH: Jon Snow, Ron Burgundy and Dumbo

Posted by Jennifer Hurley on Mar 21, 2019 3:30:00 PM

We're really, really pumped about the billboards we've spotted heating up the landscape across the country this spring. Naturally we love great outdoor creative, and we must confess we also love—the brooding, dark-haired, steely-eyed, "he's dead...he's not dead," never a zombie, always a hero—Jon Snow. Game of Thrones may be airing its final season, but their billboards will be forever immortalized.

Add the legend of Ron Burgundy, the fierce determination of Captain Marvel and the aerial wonders of Dumbo, and the spring batch of outdoor campaigns are scoring high with consumers. See these displays and more of What We're Loving  for your OOH cultural check:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

What We're Loving in OOH: Blindfolds, The Big Game and Joy Itself

Posted by Rainbow Kirby on Jan 24, 2019 8:00:00 AM

After the decorations and holiday lights were finally stowed...(wait, you don't still have your lights up, do you?), we hope you've caught up on your "To (Binge) Watch" list. It's about time you found out what all those people on YouTube walking around blindfolded with birds on their shoulders, walking into walls are doing—and what they've been watching. And then there are your neighbors tossing boxes out front, proclaiming "This doesn't bring me joy!" What's going on? Here's a hint, check out these displays in Times Square and more of What We're Loving for your OOH cultural check:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

What We're Loving in OOH: Holiday-Edition

Posted by Jennifer Hurley on Dec 21, 2018 8:00:00 AM

It's the most wonderful time of the year...there are bright lights, snowmen and reindeer  everywhere you turn, and billboards providing entertainment and seasonal cheer for frenzied commuters and last-minute shoppers on the go, go go.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

What We're Loving in OOH: Lady Gaga, AR and The Grinch

Posted by Jennifer Hurley on Nov 14, 2018 10:07:47 AM

For some, the thought of stowing the Halloween decorations and going full-on 'Santa and snowflakes mode' is just too much. They need more transition time. Don't fret, the terror isn't gone yet − we're sharing some of our scarier fall campaigns, and Mr. Grinch himself for those cringing at holiday music (too soon, too soon)!

There's nothing we love more than the creative geniuses that display their art on our billboards across the country. Check them out in these unskippable campaigns.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

Football Creative: Using OOH to Reach NFL Fans on the Move

Posted by Rainbow Kirby on Oct 11, 2018 3:00:00 PM

With unusually warm weather lingering across the country, the only thing making it feel like fall again − is football season!  Tailgating, trash-talking, high-fiving, Super Bowl-predicting fans dominate the chatter at the office, on social and in our very own kitchens, Thursday thru Monday. Ok, it's ALL THE TIME...up until the Big Game in Atlanta this February.

While you may think of NFL fans as glued to the screen, they're on the move:

  • 59% are more likely to have a daily commute of 30+ minutes
  • 52% are more likely to travel 500+ miles a week, and
  • 124% are more likely to take 3+ personal vacations a year (maybe they're checking off that stadium bucket list one by one?)

With 256 regular season games and over 17 million fans heading to stadiums each season, there is huge upside for advertisers to align themselves with game day. Whether your brand's focus is local or more of a national play, out-of-home is an unskippable medium that reaches consumers en route to the game, those picking up eats for their own turf, and those reliving every blissful touchdown during their drive the next morning. 

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Topics: Entertainment, Sports, What We're Loving

What We're Loving in Out-of-Home:  A Megalodon, Vodka and Tom Cruise

Posted by Rainbow Kirby on Aug 14, 2018 1:32:57 PM

Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards