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What We're Loving in OOH: Blindfolds, The Big Game and Joy Itself

Posted by Rainbow Kirby on Jan 24, 2019 8:00:00 AM

After the decorations and holiday lights were finally stowed...(wait, you don't still have your lights up, do you?), we hope you've caught up on your "To (Binge) Watch" list. It's about time you found out what all those people on YouTube walking around blindfolded with birds on their shoulders, walking into walls are doing—and what they've been watching. And then there are your neighbors tossing boxes out front, proclaiming "This doesn't bring me joy!" What's going on? Here's a hint, check out these displays in Times Square and more of What We're Loving for your OOH cultural check:

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Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

What We're Loving in OOH: Holiday-Edition

Posted by Jennifer Hurley on Dec 21, 2018 8:00:00 AM

It's the most wonderful time of the year...there are bright lights, snowmen and reindeer  everywhere you turn, and billboards providing entertainment and seasonal cheer for frenzied commuters and last-minute shoppers on the go, go go.

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Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

What We're Loving in OOH: Lady Gaga, AR and The Grinch

Posted by Jennifer Hurley on Nov 14, 2018 10:07:47 AM

For some, the thought of stowing the Halloween decorations and going full-on 'Santa and snowflakes mode' is just too much. They need more transition time. Don't fret, the terror isn't gone yet − we're sharing some of our scarier fall campaigns, and Mr. Grinch himself for those cringing at holiday music (too soon, too soon)!

There's nothing we love more than the creative geniuses that display their art on our billboards across the country. Check them out in these unskippable campaigns.

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Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

Football Creative: Using OOH to Reach NFL Fans on the Move

Posted by Rainbow Kirby on Oct 11, 2018 3:00:00 PM

With unusually warm weather lingering across the country, the only thing making it feel like fall again − is football season!  Tailgating, trash-talking, high-fiving, Super Bowl-predicting fans dominate the chatter at the office, on social and in our very own kitchens, Thursday thru Monday. Ok, it's ALL THE TIME...up until the Big Game in Atlanta this February.

While you may think of NFL fans as glued to the screen, they're on the move:

  • 59% are more likely to have a daily commute of 30+ minutes
  • 52% are more likely to travel 500+ miles a week, and
  • 124% are more likely to take 3+ personal vacations a year (maybe they're checking off that stadium bucket list one by one?)

With 256 regular season games and over 17 million fans heading to stadiums each season, there is huge upside for advertisers to align themselves with game day. Whether your brand's focus is local or more of a national play, out-of-home is an unskippable medium that reaches consumers en route to the game, those picking up eats for their own turf, and those reliving every blissful touchdown during their drive the next morning. 

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Topics: Sports, What We're Loving, Entertainment

What We're Loving in Out-of-Home:  A Megalodon, Vodka and Tom Cruise

Posted by Rainbow Kirby on Aug 14, 2018 1:32:57 PM

Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:

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Topics: What We're Loving, Digital Billboards, OOH Capabilities, Entertainment

Pearl Jam Raises Awareness for Homelessness in their Hometown

Posted by Lonnie McCullough on Aug 7, 2018 1:00:00 PM
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Topics: Airports, Travel & Tourism, Entertainment

Made You Look! Using Humor in Outdoor Advertising

Posted by Jennifer Hurley on Aug 1, 2018 2:00:00 PM

Certain human emotions are universal, we all like to laugh (and scream...sometimes), but yes, that tummy-aching, cackling, snorting, "I just spit out my coffee" laughter ranks high on the list. To wake up worker bees and catch the attention of frenzied commuters, humorous outdoor imagery is used to not only make someone's day, but to leave a lasting brand impression. 

Truly brilliant copywriters insert tongue-twisters, teasers, slow reveals and copy that will give the brain pause, and make passersby take a second look...and then another and then maybe an Insta-selfie. If those engaged consumers suddenly feel a smile spread across their face, accompanied by a side stitch of laughter, consider your campaign a bona fide success.

Here's one recent example that made its debut in the NYC neighborhood of Soho last week:

As Adweek sharedThe focal point of these ads are gushing (made-up) quotes like “Sensational in bed!” or “A total snooze fest!” Printed in old-fashioned fonts, these humorous ads meant to invoke the feeling of a Broadway playbill. “While we take sleep very seriously at Casper, we don’t take ourselves too seriously," said Jeff Brooks, Casper's CMO. “That’s been a big part of our brand from the beginning."

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Topics: Digital Billboards, Entertainment

Picture This: Adidas Has a Special Pair of Sneakers Waiting For You

Posted by Rainbow Kirby on Jun 19, 2018 1:23:00 PM

Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA and NYC with personalized messages brought to life on super-sized outdoor displays. Promoting Adidas Originals and the P.O.D. shoe, this campaign brings the one-to-one connection to a medium that reaches many.

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Topics: What We're Loving, Entertainment, Fashion

Who's Going to Steal the ShOBIE? A preview of award-winning outdoor creative

Posted by Rainbow Kirby on May 7, 2018 5:51:06 PM

We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?

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Topics: Digital Billboards, Innovation, Entertainment, OOH Capabilities

What We're Loving in Out-of-Home: Spring 2018

Posted by Jennifer Hurley on Apr 23, 2018 4:03:42 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

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Topics: Digital Billboards, Innovation, What We're Loving, Entertainment