Picture This: Adidas Has a Special Pair of Sneakers Waiting For You
Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA and NYC with personalized messages brought to life on super-sized outdoor displays. Promoting Adidas Originals and the P.O.D. shoe, this campaign brings the one-to-one connection to a medium that reaches many.
Topics: Entertainment, What We're Loving, Fashion
Who's Going to Steal the ShOBIE? A preview of award-winning outdoor creative
We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?
Topics: Entertainment, OOH Capabilities, Innovation, Digital Billboards
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.
Topics: Entertainment, What We're Loving, Innovation, Digital Billboards
MLB Advertisers Swing for the Fences with Eye-Catching Billboards!
Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!
Topics: Entertainment, OOH Capabilities, Sports
What We're Loving in Out-of-Home: February-March 2018
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:
This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.
Topics: Entertainment, What We're Loving, Innovation, Digital Billboards