Picture This: Adidas Has a Special Pair of Sneakers Waiting For You

Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA and NYC with personalized messages brought to life on super-sized outdoor displays. Promoting Adidas Originals and the P.O.D. shoe, this campaign brings the one-to-one connection to a medium that reaches many.

We may be biased, but having your name and/or social handle displayed prominently for your whole neighborhood to see is pretty cool. And even sweeter when there's a pair of sneakers waiting for you nearby.

Here's influencer Jacques Slade, who has 800K+ followers on YouTube and whose bio reads, "I make videos, host stuff, play sports, tech out and wear sneakers...a lot" capturing his namesake in LA, below:

 

‪God saw fit that the first time I see my name on a billboard, my Uncle and Aunt would randomly be there to share the moment with me. I don’t know HIS plan behind it, but I am Faithful HE has a purpose. ‬

A post shared by Jacques Slade (@kustoo) on Jun 8, 2018 at 9:16pm PDT

Here's PiERRE, who shares a visual documentation of his "life, works and adventures" on Instagram with his display in lower Manhattan: 

 

...so something cool happened today! If you know me you know I love New York City w/ all my heart! So when the fam @adidasoriginals @adidasnyc pulled out the stops to let me know they had a billboard for me on Bowery and Canal I was so happy! To out what they had waiting for me at 115 Spring St. Check out my IG stories! 🙌🏿 #podsystem #giftedbyadidas 📸 @yocampos_

A post shared by PiERRE (@visualsbypierre) on Jun 12, 2018 at 7:25pm PDT

Influencer marketing is on the rise. A survey given by the Association of National Advertisers found that 75% of those polled use influencer marketing and almost half -- planned to increase their spending over the next year. Instagram ranked as the single most important channel for influencer marketing, followed by Facebook.

According to Creation: Open Minds, close to 60% of fashion & beauty brands have an influencer marketing strategy in place with another 21% citing plans to invest in it in the next 12 months. Put succinctly, "When brands collaborate with influencers to develop an authentic narrative, delivered through a sequence which elevates the story, it cuts through the clutter. Fans sit up and pay attention."

Check out the visual narrative in this video with photographer Cole, who Adidas invited to "cruise LA with a fresh perspective":

 

So I was tagged in real life by @adidasoriginals on a billboard in LA to pick up the new P.O.D shoe dropping on the 16th. Myself and @ai.visuals put together a little video for it. #adidaslosangeles #PODsystem

A post shared by Los Angeles (@cole_younger_) on Jun 13, 2018 at 2:41pm PDT

See gallery below for more campaign images:

Adidas clearly displays how to successfully integrate influencers into your brand campaign and bring it to life in out-of-home. Our team is eager to share creative best practices and will help make your next outdoor campaign memorable, shareable and measurable.

*Sources:  ANA.net; Creation: Open Minds;  Forbes