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Innovations and Industry Firsts: Clear Channel Airports Proves the Sky's the Limit

Posted by Morten Gotterup on Feb 6, 2020 9:00:00 AM

Savvy advertisers know the way to captivate millions of travelers daily is through immersive and memorable brand experiences. And airport advertising is delivering in a big way. Consider this.

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Topics: Airports, Programmatic

Brands Go ‘Outside’ Broadcasts, Stadiums to Engage Big Game Fans

Posted by Bob McCuin on Jan 6, 2020 3:46:58 PM

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the $5.3 million spent per spot last year.

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Topics: Sports, Seasonal, Airports

Make It Experiential: Airport Activations Boost Brand Awareness Among Travelers

Posted by Genevieve Strawderman on Jul 23, 2019 8:00:00 AM

To boost brand awareness, provide consumers with an experience and become part of their travel journey. With 88 percent of air travelers spending 30 plus minutes walking the concourse, this is an opportune time for brands to connect with an on-site campaign.

It's exactly what leading brands 3M, Barclays and Wrigley’s Chewing Gum did when they teamed up with Clear Channel Airports to execute specially crafted experiential programs. All unique in their own way, these promotions offered travelers a one-on-one, hands-on experience from enjoying free chewing gum to participating in a product demonstration to immersing themselves in a "Win" tunnel for a chance to win prizes. Here's how these brands did it:

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Topics: Innovation, Airports, Experiential

Pearl Jam Raises Awareness for Homelessness in their Hometown

Posted by Lonnie McCullough on Aug 7, 2018 1:00:00 PM
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Topics: Entertainment, Travel & Tourism, Airports

Airports Boost Brand Awareness Among Travelers Attending Major Sporting Events

Posted by Rainbow Kirby on Jul 11, 2018 8:00:00 AM

Sports Tourism is a hot and fast-growing sector of the global travel industry. Ranking high on the bucket list in the U.S. are the Super Bowl, the Masters, the Triple Crown of Horse Racing (Kentucky Derby, the Preakness and Belmont), the NCAA Final Four, Daytona 500, the US Open of Surfing, and the US Open Tennis Tournament. Recent trends show that these travelers want an authentic experience, extending their stay to get a taste and feel of the city they're visiting.

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Topics: Innovation, Airports, Experiential