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Out-of-Home Drives Auto Sales, Brands into Recovery with New Ad Tech

Posted by Jeremy Flynn, Vice President, Data Products and Strategy on Aug 5, 2020 8:00:00 AM

As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.

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Topics: OOH Capabilities, Technology, Innovation, Automotive, Case Studies

Which Out-of-Home Campaigns Shined Brightest in 2020?: An OBIE Awards Recap

Posted by Mike McGraw on Jun 10, 2020 8:15:00 AM

Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.

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Topics: Entertainment, OOH Capabilities, Technology, Innovation

What Do Digital & Tech Brands Know about Out-of-Home Media?

Posted by Andrew Marcus on Jan 22, 2020 9:00:00 AM

Digital-first brands, including streaming services, are breaking away from the competitive herd and through to their customers in effective and efficient ways using the most advanced Out-of-Home (OOH) media solutions. Look no further than Spotify’s year-ending OOH campaign, “Wrapped,” designed to inspire listeners to reflect on their decade of favorite songs.

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Topics: Technology, Digital Billboards, Case Studies

The Suspense Won't Kill You, Texting Might: PSA Billboards Steer Lifesaving Change

Posted by Vicky Chen on Jun 25, 2019 8:00:00 AM

Distracted driving took the lives of 3,166 people in 2017. Research shows texting while driving increases the risk of a teen vehicle crash by 23 times, and is the leading cause of teen deaths. One in three teens who text said they have done so—while driving. This is why Clear Channel Outdoor has partnered with Project Yellow Light and the Ad Council for the fourth year in the effort to #StopTextsStopWrecks.

Project Yellow Light hosts an annual nationwide scholarship competition calling for students to create a TV, radio or billboard PSA to educate the public about the dangers of distracted driving. Scholarships of up to $5,000 are awarded to those who create the most captivating PSAs promoting safe driving habits. This year, 2,709 students vied for the scholarship awards, a 69% increase from 2018!

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Topics: What We're Loving, Technology, Digital Billboards, "CSR"

Get Over Your SELFIE: Billboards Promote Safe Driving Habits

Posted by Kelsie Sebreros on Jun 12, 2018 11:30:00 AM

In 2016 alone, 3,450 people were killed from accidents attributed to texting and driving. During daylight hours, approximately 481,000 drivers are using cell phones while driving, with teens reported as the largest age group distracted at the time of fatal crashes.*

Newer cars may come equipped with hands-free dialing, but that hasn't been enough to curb this unsafe habit. That’s why Clear Channel Outdoor, Project Yellow Light, the Ad Council, National Highway Traffic Safety Administration, National Organization for Youth Safety, iHeartRadio, Mazda Motorsports, and U-Haul joined together to collaborate on a campaign that drivers can’t miss. One created by students, students who are new drivers, and students who may be in danger from other distracted drivers.

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Topics: Technology, Innovation, Digital Billboards

Telecom Brand Ads Can't Be Skipped with Outdoor Advertising

Posted by Jennifer Hurley on Jun 7, 2018 1:00:00 PM
With consolidation news, the growth of cord-cutting, and ground-breaking technological advances, it's never been more important for Telecom brands to stay ahead of the competition. Strategic brand communications placed in targeted outdoor ads reinforce value, stability and awareness in this fragmented media landscape.
 
Here are some Telecom industry trends we've identified:

Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.

Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.

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Topics: Technology, Innovation, Digital Billboards

San Francisco's Digital Urban Panels Provide Street-Level Dynamic Content

Posted by Clear Channel Outdoor on Feb 16, 2018 1:06:20 PM

San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.

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Topics: OOH Capabilities, Technology, Innovation, Digital Billboards

Snapchat Keeps it Local, Debuts New 'Geofilters' via Out-of-Home Ads

Posted by Jennifer Hurley on Sep 22, 2017 6:24:23 PM

Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing:

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Topics: Technology