“We saw an opportunity to put a spotlight on [homelessness] and to try to gather as many voices as possible to elevate the conversation,” said Pearl Jam guitarist, Stone Goddard.
As loyal and local Seattleites – and HUGE Pearl Jam fans – Clear Channel Airports (CCA), through our proud partnership with the Port of Seattle and the Seattle-Tacoma International Airport (Sea-Tac) developed a high impact program across the Sea-Tac portfolio to create excitement and a sense of urgency to attend these shows. Check out the creative that has captured travelers upon arrival:
Working with Home Shows promoter, Live Nation, CCA’s hometown team of designers, installers and vendors worked tirelessly to build a program to generate awareness, not only for the concerts, but for the cause it serves. Clear Channel Airports has a long and successful history supporting causes across the country and around the world. In this particular case, donating advertising space and people power was a must-do.
As Stone Goddard and Eddie Vedder lyrics for "Black" reflect: I know someday you'll have a beautiful life…
Follow Pearl Jam and #TheHomeShows to find out more:
We know that 88% of air travelers spend over thirty minutes walking the concourse, making it an opportune time to engage and raise awareness for social responsibility efforts. Reach out to us today, and we'll create a custom program for your brand or initiative.
Clear Channel Airports is the premier innovator of contemporary display concepts with digital, experiential, print and mobile advertising display formats. We operate more than 275 airport programs across the globe and has a presence in 29 of the top 50 U.S. markets with major airports delivering over one billion annual passengers.
*Source: 2017 Nielsen Airport Insights Study; PearlJam.com