With unusually warm weather lingering across the country, the only thing making it feel like fall again − is football season! Tailgating, trash-talking, high-fiving, Super Bowl-predicting fans dominate the chatter at the office, on social and in our very own kitchens, Thursday thru Monday. Ok, it's ALL THE TIME...up until the Big Game in Atlanta this February.
While you may think of NFL fans as glued to the screen, they're on the move:
- 59% are more likely to have a daily commute of 30+ minutes
- 52% are more likely to travel 500+ miles a week, and
- 124% are more likely to take 3+ personal vacations a year (maybe they're checking off that stadium bucket list one by one?)
With 256 regular season games and over 17 million fans heading to stadiums each season, there is huge upside for advertisers to align themselves with game day. Whether your brand's focus is local or more of a national play, out-of-home is an unskippable medium that reaches consumers en route to the game, those picking up eats for their own turf, and those reliving every blissful touchdown during their drive the next morning.
Are you a walking zombie until you've had your morning Cup of Joe? How do you take it? Black, no sugar...cold brew...or, are you a little more particular as in "Triple Venti, Half Sweet, Non-Fat, Caramel Macchiato"? No judgment, just hope we aren't waiting behind you in line...
Here's a fun fact: Light coffee has more caffeine than dark coffee. That's because the longer the coffee is brewed, the more caffeine is cooked out of the beans.
Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:
Certain human emotions are universal, we all like to laugh (and scream...sometimes), but yes, that tummy-aching, cackling, snorting, "I just spit out my coffee" laughter ranks high on the list. To wake up worker bees and catch the attention of frenzied commuters, humorous outdoor imagery is used to not only make someone's day, but to leave a lasting brand impression.
Truly brilliant copywriters insert tongue-twisters, teasers, slow reveals and copy that will give the brain pause, and make passersby take a second look...and then another and then maybe an Insta-selfie. If those engaged consumers suddenly feel a smile spread across their face, accompanied by a side stitch of laughter, consider your campaign a bona fide success.
Here's one recent example that made its debut in the NYC neighborhood of Soho last week:
As Adweek shared, The focal point of these ads are gushing (made-up) quotes like “Sensational in bed!” or “A total snooze fest!” Printed in old-fashioned fonts, these humorous ads meant to invoke the feeling of a Broadway playbill. “While we take sleep very seriously at Casper, we don’t take ourselves too seriously," said Jeff Brooks, Casper's CMO. “That’s been a big part of our brand from the beginning."
Sports Tourism is a hot and fast-growing sector of the global travel industry. Ranking high on the bucket list in the U.S. are the Super Bowl, the Masters, the Triple Crown of Horse Racing (Kentucky Derby, the Preakness and Belmont), the NCAA Final Four, Daytona 500, the US Open of Surfing, and the US Open Tennis Tournament. Recent trends show that these travelers want an authentic experience, extending their stay to get a taste and feel of the city they're visiting.
Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.
Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA and NYC with personalized messages brought to life on super-sized outdoor displays. Promoting Adidas Originals and the P.O.D. shoe, this campaign brings the one-to-one connection to a medium that reaches many.
In 2016 alone, 3,450 people were killed from accidents attributed to texting and driving. During daylight hours, approximately 481,000 drivers are using cell phones while driving, with teens reported as the largest age group distracted at the time of fatal crashes.*
Newer cars may come equipped with hands-free dialing, but that hasn't been enough to curb this unsafe habit. That’s why Clear Channel Outdoor, Project Yellow Light, the Ad Council, National Highway Traffic Safety Administration, National Organization for Youth Safety, iHeartRadio, Mazda Motorsports, and U-Haul joined together to collaborate on a campaign that drivers can’t miss. One created by students, students who are new drivers, and students who may be in danger from other distracted drivers.
Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.
Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.