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5 Reasons to Celebrate Your Brand Anniversary With OOH

Posted by Jennifer Hurley on Feb 13, 2019 1:00:00 PM

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits, pop culture icons like Mickey Mouse, (celebrating 90 years of magic!), shout it out like a two-and-a-half-year-old does when they turn three!

Billboard Celebrating 90 Years of Mickey & Minnie Mouse

Here are five reasons to celebrate your brand with OOH this year:

1. Brand History Reinforces Consumer Trust

With barriers to entry lower than ever for new businesses, legacy brands' strength lies in their history and the relationships they have built with their customers. Reinforce your tagline, like Geico did with "Savings & Service" to toast 75.

Geico 75 Years of Service Bus Ad
 

2. Never "Forget" An Anniversary with Bold OOH

A billboard is just about the biggest reminder a brand can post. Think of it as a super-sized birthday card that amplifies awareness and turns heads. Frigidaire celebrated 100 years by asking the local community a brain-stomper: "What if we never invented the home freezer?" Imagine it...no more midnight ice cream cravings satisfied by a stealth trip to the kitchen—inconceivable!

Frigidaire 100 Year Anniversary Billboard

3. Boost Employee Pride

When some of the world's largest organizations didn't exist a decade ago and consolidation is shrinking industries, it's more important than ever to celebrate milestones. Besides, nothing says "Winning" like reaching your 75th anniversary!

Sunbeam Toasts 75 Years with Billboard

4. Thank the Local Community For Their Support

Local residents are the lifeline to homegrown businesses and nonprofits, and these businesses fuel the town and community by providing jobs, visitors and vitality. Take the time to recognize their support and further reinforce the power of community.

Easter Seals 100 Years Billboard

 

5. Pure Pride—Your Company Made It!

Through the ebbs and flows of the economy, and addition and depletion of competitors, when your company is the one still chugging along: Celebrate! Especially when it's for 40 years!

Samsung Celebrates 40 Years with Airport Ad

 Celebrate your brand's legacy with smart copy and can't-miss creative. Call us to map out your 2019 campaign and our team will provide data-driven solutions that enable your brand messaging to reach your target audience.

Contact us today!

* Source: NY Times

Topics: Brand Anniversaries