As the world's top marketing minds converge in New York for Advertising Week (including some of our own execs), we're sharing a few groundbreaking campaigns from the past year that illustrate how out-of-home is an engaging and effective component of the modern media mix. Take a look.

When you think of Dallas, what comes to mind?  Probably the Cowboys - the team and the real ones, Reunion Tower, JR, the Mavs and...a landmark waterfall?  That's right, Dallas is home to a landmark billboard with a 45-foot plunging man-made waterfall along I-35 on Goat Hill.

Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. In fact, most of our activities—and a whopping 85 percent of sales, according to the National Retail Federation, still occur in the physical world, rather than the digital world.