Advertisers Tap into New Consumer Behaviors, Reaching Audiences Across All Screens & Along New Journeys
One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.
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Topics: OOH Capabilities, Technology, Innovation