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Wade Rifkin, SVP, Programmatic

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Programmatic Out of Home: An Easy Way for Brands to Optimize Their OOH Buys

Posted by Wade Rifkin, SVP, Programmatic on Oct 13, 2021 9:48:44 AM

I recently got a chance to catch up with a colleague of mine, Daniel Mak, Director of Agency Partnerships at Novus Media, an independent media planning and buying agency. We were talking about a recent Out of Home (OOH) campaign our companies collaborated on for a national grocery chain that leveraged the power of programmatic OOH. His perspectives on the value to brands of programmatic OOH were compelling and illuminating, so I am summarizing some of the key takeaways here so that others can benefit.

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Topics: OOH Capabilities, Digital Billboards, Programmatic