Soft-serve, on a cone, on a stick, in a cup, whipped cream, hot fudge, peanut butter cups, gummy bears, cookie dough, strawberries, sprinkles, maraschino cherries...Is your mouth watering yet? We're talking ice cream and all the deliciousness associated with our favorite food group. Ice cream is a comfort food that transcends time and brings Eddie Murphy's "The iiiiiccccccceeee creeammm man is comiiiing!" bit to mind, as the jingle instantly takes us back to childhood. And although many of us are year-long enthusiasts, even taking a scoop when it's snowing outside, the warmer weather brings on extra strong cravings.
As we reminisce about our love for ice cream, let us share the ways outdoor advertising keep brands paramount summer, spring, winter and fall, because ice cream is "always in good taste," just like this throwback billboard from 1948 clearly states, and we couldn't agree more.
Here are some ways brands are reaching ice cream lovers on the move.
With Proximity Targeting and Directional Signage
Capture taste buds in walking distance to the reward -- in this case, Ben & Jerry's. And hey there, stuck in traffic? Why not take an ice cream detour, it will definitely lighten the mood.
Topics: Food & Beverages
Victoria Arlen is truly an everyday hero, defying the odds of paralysis and becoming an accomplished motivational speaker, actress, model, swimmer and one of the youngest on-air talents hired by ESPN. Her victories include winning three silvers and a gold medal for swimming at the London 2012 Paralympic Games and achieving world, American and Pan American Records, a childhood dream.
As part of the inspiring brand campaign, Victoria Arlen was featured in Times Square on five full motion digital screens, giving Jockey the opportunity to digitally sync their #ShowEm campaign, for 20 consecutive minutes at the top of the hour, every hour, in the crossroads of the world. And best of all, after a morning show appearance, Jockey surprised Victoria with this out-of-home show, check out her reaction:
We're happy to share MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. MillerCoors was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.
We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.
The average adult decides what they're going to eat an hour before. For others in go-go-go mode the choice isn't made until the HANGRY sets in, and they can't tell if the growling they hear is an imminent thunderstorm or their stomachs. Thankfully, out-of-home reminders appear and provide fast suggestions for nourishment in a sea of commuter traffic and amidst daily to-do lists that seem to be forever growing.
After surviving an unusually long winter (hello, January 94th meme), we know summer is coming and we're planning for it. All that stowed energy will heat up in June, July and August, with 45% of Americans planning to take a summer vacation and an estimated $101B in spending to follow.
Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!
The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.
According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:
- 61% planned to visit family and friends
- 57% planned to go to church
- 35% were hiding eggs for their annual Easter egg hunt
- 16% planned to visit a restaurant