San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.
It will soon be prime time for auto dealerships as spring weather (it's coming, we swear) brings prospective shoppers out of hibernation and into the showroom. Consumers who have been in consideration mode for months waiting for that special sales event to justify their want, will see their wishes met. For auto dealers, it's crunch time to close the deal and move those older models off the lot. And in today's always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.
Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.
While there are plenty of uncertainties in life, filing one's annual tax return is not one of them. For many, the sight of W-2s and financial statements in the mail makes hearts pound and palms moist. Thankfully, there's help right around the corner, literally – with billboard reminders of who to call, where to go and how to save and/or spend, depending on how big that refund may be!
Here are a few ways brands can display their solutions as consumers weave through their daily journey, with due date, Tuesday, April 17th lingering on the horizon:
Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits, cultural phenomena like The Phantom of the Opera, shout it out like a two-and-a-half-year-old does when they turn three!
Topics: brand anniversaries
Topics: What We're Loving
While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side "return pile," out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail.
Membership in health clubs has steadily grown for over a decade, swelling to over 57 million in 2016, according to the International Health, Racquet and Sportsclub Association (IHRSA). And there doesn’t appear to be an end in sight, but as membership numbers have grown, so has the competitive landscape. In the U.S., the number of clubs has grown from just under 27,000 in 2005 to nearly 37,000 in 2016, with no national chain taking a clear lead. In fact, the world of fitness clubs remains a decidedly local business. So how can smaller fitness club owners, faced with limited marketing dollars, get more from their marketing spend to drive new memberships?
Topics: Health & Fitness
While many are in a frenzy to get their work done and head to the airport, others have the day after Thanksgiving circled boldly on their calendars. Black Friday! For those who don't want to leave the comfort of their couch the day after they feast, there's Small Business Saturday, followed by Cyber Monday just a few days later.