"Taste the Feeling" Joins Historic List of Coca-Cola Slogans

Posted by Jennifer Hurley on Sep 8, 2017 1:07:09 PM

Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.

New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola. Check out the creative (currently running in the U.S. and in Sweden), shot by noted fashion photographers Guy Aroch and Nacho Ricci:

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Topics: Food & Beverages

Sunset Strip's Vanity Billboards Define the Local Culture

Posted by Jennifer Hurley on Sep 8, 2017 10:43:18 AM

Sunset Strip is the world-famous cultural landmark where myth and legend collide, inspiring would-be starlets to break bread and rub elbows with rock gods and Hollywood’s elite. It’s the storied wonderland of legendary concerts in closet-sized venues and the home of iconic Rock ‘n’ Roll billboards.  It’s where Gloria Swanson uttered, “I’m ready for my close-up,” in Sunset Boulevard, and where counterculture protests in the 60s rocked the land as the house band, The Doors rocked the Whisky.

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Topics: Sunset Millennium

The Growing Location Data Ecosystem:  What It Means For Marketers

Posted by Andy Stevens, SVP, Research & Insights on Sep 7, 2017 6:40:34 PM

Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. In fact, most of our activities—and a whopping 85 percent of sales, according to the National Retail Federation, still occur in the physical world, rather than the digital world. Bridging that gap between the two worlds is a growing ecosystem of location-based mobile data that allow marketers to know more than ever about people in the real world. Until now, location data was primarily relevant to mobile advertising. But marketers are realizing that serving ads while people are on their devices isn’t always the best or only way to engage people on the move. In fact, marketers have begun to realize that what’s truly exciting about the mobile data available today is its potential to revolutionize other forms of advertising.

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Topics: Innovation

PSA: Only One Label Counts on Election Day – VOTER

Posted by Jennifer Hurley on Sep 7, 2017 6:21:09 PM

It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER. Check out the campaign captured across the nation:

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Topics: Political

Billboards Provide a Fashion Show – 24/7

Posted by Jennifer Hurley on Sep 7, 2017 6:11:08 PM

Fashion has always been ingrained in out-of-home. It's not like we're donning our best when we're lounging on the sofa. Style was borne out of the desire to look sharp when we step out. The sidewalk serves as one's personal runway and the billboard is fashion's marquee. Whether you're invariably on-trend, a diehard fashionista or more the, "Hey, this looks clean" type, inspiration is bound to strike when your eyes land on a 14' x 48' canvas. Brands smartly choose to use advertising's largest displays to show off their goods, models included.

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Topics: Retail, Fashion