I recently got a chance to catch up with a colleague of mine, Daniel Mak, Director of Agency Partnerships at Novus Media, an independent media planning and buying agency. We were talking about a recent Out of Home (OOH) campaign our companies collaborated on for a national grocery chain that leveraged the power of programmatic OOH. His perspectives on the value to brands of programmatic OOH were compelling and illuminating, so I am summarizing some of the key takeaways here so that others can benefit.
Never have we seen a year like 2020. During a time of fear and uncertainty, brands and advertisers rose to the challenge to inform, inspire and connect with communities and consumers against the backdrop of a global health pandemic and civil unrest.
This February marks Black History Month – an annual coast-to-coast celebration that recognizes and honors the significant contributions Black Americans, past and present, have made to advance U.S. society and culture.
One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is a habit that could continue after the crisis subsides.
As road travel rebounds and tourist venues and attractions begin to reopen, Clear Channel Outdoor and Arrivalist, the leading geo-location intelligence provider for tourism-based measurement, have developed an innovative recovery solution to help hospitality brands reconnect with their consumers. The timing couldn’t be better, with more than half of all consumers planning to get away on a summer vacation this year.*
As the country reopens following COVID-19, there’s good news for auto dealers as they look to rebound. Auto dealers can now activate Out-of-Home (OOH) advertising campaigns using new technology that delivers verifiable results that consumer exposure to printed and digital billboards drive measurable increases in new and used vehicle sales.
Out-of-Home (OOH) advertising remains a powerful medium for brands to connect their story with consumers in communities around the world. And Clear Channel Outdoor’s OOH artists are among the most gifted at shaping those stories creatively.
According to the calendar it's officially fall, even though the kids are still wearing shorts to school, the air conditioning is cranking into the night and sweat is dripping from your brow. Despite these oddities, it must be October because football flags are flying high and Instagram is flush with proud apple-pickers and those adventurous others sporting lederhosen while drinking from steins. Welcome to Oktoberfest! To see how outdoor creatives are embracing the season, check out what we're loving in out-of-home.
All they do is WIN, WIN, WIN. Of course, we're referring to the U.S. Women's National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red jerseys with stoic poses and strong statements displayed prominently on the outdoor canvas. As they continued to knock out competitor after competitor, the vision of their strong legs gliding across the turf, connecting with their teammates and shooting past the goalie will stay with their fans forever. Check out the inspiring out-of-home creative that has recorded history this summer, and more head-turning campaigns that will make your world go upside down.
Visually striking, vinyl-wrapped outdoor displays, Premiere Panels are informative, engaging and effective. They deliver reach, scale and frequency similar to bulletins, combined with the street level impact of transit shelters. According to a recent Nielsen Poster Study, 55% of those surveyed said when they noticed a directional Premiere Panel they changed their plans and visited the business advertised, and 60% said they are a good way to learn about sales, events and new businesses in the area. And they're memorable—those exposed 11+ times had an average ad recall of 55%.
Here are 5 reasons to add Premiere Panels to your media mix: