After the decorations and holiday lights were finally stowed...(wait, you don't still have your lights up, do you?), we hope you've caught up on your "To (Binge) Watch" list. It's about time you found out what all those people on YouTube walking around blindfolded with birds on their shoulders, walking into walls are doing—and what they've been watching. And then there are your neighbors tossing boxes out front, proclaiming "This doesn't bring me joy!" What's going on? Here's a hint, check out these displays in Times Square and more of What We're Loving for your OOH cultural check:
It's the most wonderful time of the year...there are bright lights, snowmen and reindeer everywhere you turn, and billboards providing entertainment and seasonal cheer for frenzied commuters and last-minute shoppers on the go, go go.
For some, the thought of stowing the Halloween decorations and going full-on 'Santa and snowflakes mode' is just too much. They need more transition time. Don't fret, the terror isn't gone yet − we're sharing some of our scarier fall campaigns, and Mr. Grinch himself for those cringing at holiday music (too soon, too soon)!
There's nothing we love more than the creative geniuses that display their art on our billboards across the country. Check them out in these unskippable campaigns.
With fall's arrival, it gets darker earlier, an eeriness lurks in the air, protruding skeleton bones emerge from lawns across your neighborhood, and creepy clowns are celebrated. Folks...this is Halloween.
Halloween is the third largest holiday in the U.S., following Christmas and the Super Bowl, and almost 80% of households are expected to make related purchases. With over 171 million Americans celebrating Halloween each year, there is a huge opportunity for your brand to utilize the largest creative canvas to elevate your seasonal message—and to share a little scare!
With unusually warm weather lingering across the country, the only thing making it feel like fall again − is football season! Tailgating, trash-talking, high-fiving, Super Bowl-predicting fans dominate the chatter at the office, on social and in our very own kitchens, Thursday thru Monday. Ok, it's ALL THE TIME...up until the Big Game in Atlanta this February.
While you may think of NFL fans as glued to the screen, they're on the move:
- 59% are more likely to have a daily commute of 30+ minutes
- 52% are more likely to travel 500+ miles a week, and
- 124% are more likely to take 3+ personal vacations a year (maybe they're checking off that stadium bucket list one by one?)
With 256 regular season games and over 17 million fans heading to stadiums each season, there is huge upside for advertisers to align themselves with game day. Whether your brand's focus is local or more of a national play, out-of-home is an unskippable medium that reaches consumers en route to the game, those picking up eats for their own turf, and those reliving every blissful touchdown during their drive the next morning.
Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:
Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.
Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA and NYC with personalized messages brought to life on super-sized outdoor displays. Promoting Adidas Originals and the P.O.D. shoe, this campaign brings the one-to-one connection to a medium that reaches many.
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:
This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.