Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.

Soft-serve, on a cone, on a stick, in a cup, whipped cream, hot fudge, peanut butter cups, gummy bears, cookie dough, strawberries, sprinkles, maraschino cherries...Is your mouth watering yet? We're talking ice cream and all the deliciousness associated with our favorite food group. Ice cream is a comfort food that transcends time and brings Eddie Murphy's "The iiiiiccccccceeee creeammm man is comiiiing!" bit to mind, as the jingle instantly takes us back to childhood. And although many of us are year-long enthusiasts, even taking a scoop when it's snowing outside, the warmer weather brings on extra strong cravings.

As we reminisce about our love for ice cream, let us share the ways outdoor advertising keep brands paramount summer, spring, winter and fall, because ice cream is "always in good taste," just like this throwback billboard from 1948 clearly states, and we couldn't agree more.

Here are some ways brands are reaching ice cream lovers on the move.

With Proximity Targeting and Directional Signage

Capture taste buds in walking distance to the reward -- in this case, Ben & Jerry's. And hey there, stuck in traffic? Why not take an ice cream detour, it will definitely lighten the mood.

We're happy to share MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. MillerCoors was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

This may come as a surprise, but men spend more money on their moms for Mother's Day than women. The so-called "Momma's Boy" is saying thanks with his wallet, as a survey from the National Retail Foundation showed men spent 30 percent more on their mothers than women did in 2017. Oddly, on Father’s Day, these statistics reversed and the women outspent the men.

Regardless of who's swiping their card at the register, Americans overall were estimated to have spent more than $23 billion on Mother's Day last year! The average spend for consumers was $186 each, with millennials averaging $252 each. Wow, millennials, wow.

Here are a few insights to help your brand capture some of that spend in 2018:

The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.

According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:

• 61% planned to visit family and friends
• 57% planned to go to church
• 35% were hiding eggs for their annual Easter egg hunt
• 16% planned to visit a restaurant

It will soon be prime time for auto dealerships as spring weather (it's coming, we swear) brings prospective shoppers out of hibernation and into the showroom. Consumers who have been in consideration mode for months waiting for that special sales event to justify their want, will see their wishes met. For auto dealers, it's crunch time to close the deal and move those older models off the lot. And in today's always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.

Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits,  cultural phenomena like The Phantom of the Opera, shout it out like a two-and-a-half-year-old does when they turn three!