Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.
What's on the shopping list? According to a 2017 survey conducted by the National Retail Federation, the types of gifts that get top billing include: Candy, 49.7%; Greeting cards, 46.9%, An evening out, 36.6%; Flowers, 34.7%; Jewelry, 18.7%; Clothing, 18.5%; and Gift Cards at 15.8%. Gaining in popularity is the "gift of experience," which may include a massage, concert or sporting event tickets, a gym membership, or a romantic getaway.
Here are some ways retailers are utilizing Out-of-Home to stay top of mind this February:
BEING CONTEXTUALLY RELEVANT
REACHING CONSUMERS ON THEIR PATH TO PURCHASE
MAKING IT AN EXPERIENCE
Contact Clear Channel Outdoor and we'll help you make your next campaign impactful and memorable, because we've been celebrating the Out-of-Home industry for more than a century, and we love what we do!
*Source: National Retail Federation, 2017
Topics: Digital Billboards, Holiday
