RSS header - this is hidden

The Growing Location Data Ecosystem:  What It Means For Marketers

Posted by Andy Stevens, SVP, Research & Insights on Sep 7, 2017 6:40:34 PM

Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. In fact, most of our activities—and a whopping 85 percent of sales, according to the National Retail Federation, still occur in the physical world, rather than the digital world.

Read More

Topics: Innovation

PSA: Only One Label Counts on Election Day – VOTER

Posted by Jennifer Hurley on Sep 7, 2017 6:21:09 PM

It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER.

Read More

Topics: Political

Billboards Provide a Fashion Show – 24/7

Posted by Jennifer Hurley on Sep 7, 2017 6:11:08 PM

Fashion has always been ingrained in out-of-home. It's not like we're donning our best when we're lounging on the sofa. Style was borne out of the desire to look sharp when we step out. The sidewalk serves as one's personal runway and the billboard is fashion's marquee.

Read More

Topics: Retail, Fashion