Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. In fact, most of our activities—and a whopping 85 percent of sales, according to the National Retail Federation, still occur in the physical world, rather than the digital world.
It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER.
Fashion has always been ingrained in out-of-home. It's not like we're donning our best when we're lounging on the sofa. Style was borne out of the desire to look sharp when we step out. The sidewalk serves as one's personal runway and the billboard is fashion's marquee.