RSS header - this is hidden

Reaching Travelers When They Travel – With Out-of-Home Advertising

Posted by Jennifer Hurley on Sep 22, 2017 6:28:13 PM

Business class upgrade...king suite...comped steak dinner – sign me up! Everyone loves perks, and the travel rewards business counts on it.

Read More

Topics: Travel & Tourism

Snapchat Keeps it Local, Debuts New 'Geofilters' via Out-of-Home Ads

Posted by Jennifer Hurley on Sep 22, 2017 6:24:23 PM

Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing:

Read More

Topics: Technology

This Billboard Is So Awesome – Dallas made it a Landmark!

Posted by Jennifer Hurley on Sep 21, 2017 3:05:15 PM

When you think of Dallas, what comes to mind?  Probably the Cowboys - the team and the real ones, Reunion Tower, JR, the Mavs and...a landmark waterfall?  That's right, Dallas is home to a landmark billboard with a 45-foot plunging man-made waterfall along I-35 on Goat Hill.

Read More

Topics: Innovation

"Taste the Feeling" Joins Historic List of Coca-Cola Slogans

Posted by Jennifer Hurley on Sep 8, 2017 1:07:09 PM

Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.

New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.

Read More

Topics: Food & Beverages

Sunset Strip's Vanity Billboards Define the Local Culture

Posted by Jennifer Hurley on Sep 8, 2017 10:43:18 AM

Sunset Strip is the world-famous cultural landmark where myth and legend collide, inspiring would-be starlets to break bread and rub elbows with rock gods and Hollywood’s elite. It’s the storied wonderland of legendary concerts in closet-sized venues and the home of iconic Rock ‘n’ Roll billboards.  It’s where Gloria Swanson uttered, “I’m ready for my close-up,”

Read More

Topics: Sunset Millennium

The Growing Location Data Ecosystem:  What It Means For Marketers

Posted by Andy Stevens, SVP, Research & Insights on Sep 7, 2017 6:40:34 PM

Look around. It’s likely you’ll see evidence of digital distraction and addiction to smart phones. What you might not notice is what remains omnipresent—the physical world around us. In fact, most of our activities—and a whopping 85 percent of sales, according to the National Retail Federation, still occur in the physical world, rather than the digital world.

Read More

Topics: Innovation

PSA: Only One Label Counts on Election Day – VOTER

Posted by Jennifer Hurley on Sep 7, 2017 6:21:09 PM

It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER.

Read More

Topics: Political

Billboards Provide a Fashion Show – 24/7

Posted by Jennifer Hurley on Sep 7, 2017 6:11:08 PM

Fashion has always been ingrained in out-of-home. It's not like we're donning our best when we're lounging on the sofa. Style was borne out of the desire to look sharp when we step out. The sidewalk serves as one's personal runway and the billboard is fashion's marquee.

Read More

Topics: Retail, Fashion