Why is it we always discover we're thirsty once we're in the car and en route to our next destination? And then when the traffic hits -- hello, super-thirst! Thankfully, billboards offer refreshing, visual suggestions on what to drink and where to find it.

According to Nielsen, 58% of consumers buy a product as a direct result of seeing an out-of-home ad 5x. Whether targeting daily commuters or those adventurous friends and families road-trippin' this summer, use outdoor advertising to blanket markets with cool creative and watch your beverage sales soar!

Jockey, a 142-year-old brand recognized around the world for its premium underwear and apparel, announced the next chapter of its inspiring brand campaign " Show 'Em What's Underneath, Show 'Em Your Jockey." Conceived by marketing partner Pure Growth Consulting, the #ShowEm campaign features gold medalist and motivational speaker Victoria Arlen, who shows the incredible power of keeping faith after spending four years in a vegetative state.

Victoria Arlen is truly an everyday hero, defying the odds of paralysis and becoming an accomplished motivational speaker, actress, model, swimmer and one of the youngest on-air talents hired by ESPN. Her victories include winning three silvers and a gold medal for swimming at the London 2012 Paralympic Games and achieving world, American and Pan American Records, a childhood dream.

As part of the inspiring brand campaign, Victoria Arlen was featured in Times Square on five full motion digital screens, giving Jockey the opportunity to digitally sync their #ShowEm campaign, for 20 consecutive minutes at the top of the hour, every hour, in the crossroads of the world. And best of all, after a morning show appearance, Jockey surprised Victoria with this out-of-home show, check out her reaction:

We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?

The average adult decides what they're going to eat an hour before. For others in go-go-go mode the choice isn't made until the HANGRY sets in, and they can't tell if the growling they hear is an imminent thunderstorm or their stomachs. Thankfully, out-of-home reminders appear and provide fast suggestions for nourishment in a sea of commuter traffic and amidst daily to-do lists that seem to be forever growing. 

After surviving an unusually long winter (hello, January 94th meme), we know summer is coming and we're planning for it. All that stowed energy will heat up in June, July and August, with 45% of Americans planning to take a summer vacation and an estimated $101B in spending to follow.

Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:

This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.

While there are plenty of uncertainties in life, filing one's annual tax return is not one of them. For many, the sight of W-2s and financial statements in the mail makes hearts pound and palms moist. Thankfully, there's help right around the corner, literally – with billboard reminders of who to call, where to go and how to save and/or spend, depending on how big that refund may be!

Here are a few ways brands can display their solutions as consumers weave through their daily journey, with due date, Tuesday, April 17th lingering on the horizon:

Happy New Year! We're kicking it off with a roundup of a few campaigns that have been turning heads and boosting social media feeds as brands dive right into 2018. From pigskin to egg-and-cheese sandwiches to "feeding your wild side," one January theme is evident: Cold weather makes people hungry! We're a bit biased because 3D billboards with food ALWAYS get our stomachs growling, but let's see what you think.

While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side "return pile," out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail.