"Taste the Feeling" Joins Historic List of Coca-Cola Slogans
Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.
New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.
Check out the creative (currently running in the U.S. and in Sweden), shot by noted fashion photographers Guy Aroch and Nacho Ricci:
The new tagline joins the storied history of Coca-Cola branding, including memorable slogans such as "Have a Coke and a Smile," "It's the Real Thing," and who could forget the 1970s classic -- "I'd Like to Buy the World a Coke." In keeping with the nostalgia, we revisited our out-of-home archive to share Coke's other taglines through the years. Which one is your fave?
1880s - Delicious and Refreshing
![1903-Drink-Coca-Cola.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1903-Drink-Coca-Cola.jpg)
![1937-Coca-Cola-The-Pause-that-Refreshes.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1937-Coca-Cola-The-Pause-that-Refreshes.jpg)
![1957-Coca-Cola-Sign-of-Good-Taste.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1957-Coca-Cola-Sign-of-Good-Taste.jpg)
![1959-Coca-Cola-Be-Really-Refreshed.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1959-Coca-Cola-Be-Really-Refreshed.jpg)
![1963-Coca-Cola-Things-Go-Better-with-Coke-1.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1963-Coca-Cola-Things-Go-Better-with-Coke-1.jpg)
![1974-Coca-Cola-Its-the-Real-Thing.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1974-Coca-Cola-Its-the-Real-Thing.jpg)
![1977-Coca-Cola-Coke-Adds-Life-1.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1977-Coca-Cola-Coke-Adds-Life-1.jpg)
![1979-Coca-Cola-Have-a-Coke-and-a-Smile-1.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1979-Coca-Cola-Have-a-Coke-and-a-Smile-1.jpg)
![1984-Coca-Cola-Coke-is-It-1-1.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1984-Coca-Cola-Coke-is-It-1-1.jpg)
1986 - Catch the Wave
![1996-Always-Coca-Cola.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/1996-Always-Coca-Cola.jpg)
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
![2006_Coca-Cola-Coke-Side-of-Life-1.jpg](http://blog.clearchanneloutdoor.com/hubfs/Blog%20Assets/2017%20Blog%20Posts/09.17%20Blog%20Posts/Coca-Cola/2006_Coca-Cola-Coke-Side-of-Life-1.jpg)
2014 - Open Happiness
Topics: Food & Beverages