New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.
Check out the creative (currently running in the U.S. and in Sweden), shot by noted fashion photographers Guy Aroch and Nacho Ricci:
The new tagline joins the storied history of Coca-Cola branding, including memorable slogans such as "Have a Coke and a Smile," "It's the Real Thing," and who could forget the 1970s classic -- "I'd Like to Buy the World a Coke." In keeping with the nostalgia, we revisited our out-of-home archive to share Coke's other taglines through the years. Which one is your fave?