Fashion has always been ingrained in out-of-home. It's not like we're donning our best when we're lounging on the sofa. Style was borne out of the desire to look sharp when we step out. The sidewalk serves as one's personal runway and the billboard is fashion's marquee. Whether you're invariably on-trend, a diehard fashionista or more the, "Hey, this looks clean" type, inspiration is bound to strike when your eyes land on a 14' x 48' canvas. Brands smartly choose to use advertising's largest displays to show off their goods, models included.
Out-of-Home advertising provides a veritable fashion show for the on-the-go consumer, with campaigns from luxury designers like Valentino and Saint Laurent, to retailers from Barneys to Victoria's Secret, to local boutiques showcasing style specific to their region. Fashion is an easy category to pull outstanding OOH creative examples from. The challenge was narrowing down our gallery, but as any good designer knows – the magic happens in the cut. So here's our OOH fashion round-up:
In fashion, everything old is new again, so let's take a step back in billboard time and see what fashion trends have been recycled. Will the 1980s' shoulder-padded power suit make a comeback? Hint: Yes, we've already seen fall previews. Check out these vintage fashion ads for more retro inspiration: