Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.
New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.
Check out the creative (currently running in the U.S. and in Sweden), shot by noted fashion photographers Guy Aroch and Nacho Ricci:
The new tagline joins the storied history of Coca-Cola branding, including memorable slogans such as "Have a Coke and a Smile," "It's the Real Thing," and who could forget the 1970s classic -- "I'd Like to Buy the World a Coke." In keeping with the nostalgia, we revisited our out-of-home archive to share Coke's other taglines through the years. Which one is your fave?
1880s - Delicious and Refreshing
1963 - Things Go Better with Coke
1977 - Coke Adds Life
1979 - Have a Coke and a Smile
1984 - Coke is It!
1986 - Catch the Wave
2000 - Coca-Cola. Enjoy
2001 - Life Tastes Good
2014 - Open Happiness
Topics: Food & Beverages
