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"Taste the Feeling" Joins Historic List of Coca-Cola Slogans

Posted by Jennifer Hurley on Sep 8, 2017 1:07:09 PM

Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.

New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.

Check out the creative (currently running in the U.S. and in Sweden), shot by noted fashion photographers Guy Aroch and Nacho Ricci:

The new tagline joins the storied history of Coca-Cola branding, including memorable slogans such as "Have a Coke and a Smile," "It's the Real Thing," and who could forget the 1970s classic -- "I'd Like to Buy the World a Coke." In keeping with the nostalgia, we revisited our out-of-home archive to share Coke's other taglines through the years. Which one is your fave?

1880s-Coca-Cola-Delicious-and-Refreshing.jpg1880s - Delicious and Refreshing

1903-Drink-Coca-Cola.jpg
1903 - Drink Coca-Cola
 
1937-Coca-Cola-The-Pause-that-Refreshes.jpg
1937 - The Pause that Refreshes
 
1957-Coca-Cola-Sign-of-Good-Taste.jpg
1957 - Sign of Good Taste
 
1959-Coca-Cola-Be-Really-Refreshed.jpg
1959 - Be Really Refreshed
 
1963-Coca-Cola-Things-Go-Better-with-Coke-1.jpg1963 - Things Go Better with Coke
 
1974-Coca-Cola-Its-the-Real-Thing.jpg
1974 - It's the Real Thing
 
1977-Coca-Cola-Coke-Adds-Life-1.jpg1977 - Coke Adds Life
 
1979-Coca-Cola-Have-a-Coke-and-a-Smile-1.jpg1979 - Have a Coke and a Smile
 
1984-Coca-Cola-Coke-is-It-1-1.jpg1984 - Coke is It!

1986-CocaColaCatchtheWave.jpg1986 - Catch the Wave 

1996-Always-Coca-Cola.jpg
1996 - Always Coca-Cola

2000-Coca-Cola-Australia-Enjoy.jpg2000 - Coca-Cola. Enjoy

2001-Coca-Cola-Life-Tastes-Good.jpg2001 - Life Tastes Good

2006_Coca-Cola-Coke-Side-of-Life-1.jpg
2006 - The Coke Side of Life

2014-Coca-Cola-Open-Happiness.jpg2014 - Open Happiness

 

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Topics: Food & Beverages