Victoria Arlen is truly an everyday hero, defying the odds of paralysis and becoming an accomplished motivational speaker, actress, model, swimmer and one of the youngest on-air talents hired by ESPN. Her victories include winning three silvers and a gold medal for swimming at the London 2012 Paralympic Games and achieving world, American and Pan American Records, a childhood dream.
As part of the inspiring brand campaign, Victoria Arlen was featured in Times Square on five full motion digital screens, giving Jockey the opportunity to digitally sync their #ShowEm campaign, for 20 consecutive minutes at the top of the hour, every hour, in the crossroads of the world. And best of all, after a morning show appearance, Jockey surprised Victoria with this out-of-home show, check out her reaction:
3 years ago I navigated Times Square in my wheelchair.... I jokingly said to my Dad “one day I’m gonna be on a billboard here” never realizing that it would ever come true. Frankly never realizing I’d be able to stand. Thank you @jockey for giving me an incredible platform to share my story and surprising me with not one but 5 billboards in Times Square. #ShowEm #JockeyBrandAmbassador
A post shared by Victoria Arlen (@arlenv1) on
Share your brand story with unskippable, engaging creative that turns heads and raises brand awareness.