Jockey Unveils latest "Show 'Em What's Underneath, #ShowEm Your Jockey" Campaign in Times Square

Victoria Arlen is truly an everyday hero, defying the odds of paralysis and becoming an accomplished motivational speaker, actress, model, swimmer and one of the youngest on-air talents hired by ESPN. Her victories include winning three silvers and a gold medal for swimming at the London 2012 Paralympic Games and achieving world, American and Pan American Records, a childhood dream.

As part of the inspiring brand campaign, Victoria Arlen was featured in Times Square on five full motion digital screens, giving Jockey the opportunity to digitally sync their #ShowEm campaign, for 20 consecutive minutes at the top of the hour, every hour, in the crossroads of the world. And best of all, after a morning show appearance, Jockey surprised Victoria with this out-of-home show, check out her reaction:

HOLY MOLY!!! 🙈🙏🏼💙 Making History With My @Jockey Fam! #ShowEm #JockeyBrandAmbassador pic.twitter.com/9alk87eeXh

— Victoria Arlen (@Arlenv1) April 25, 2018

 

3 years ago I navigated Times Square in my wheelchair.... I jokingly said to my Dad “one day I’m gonna be on a billboard here” never realizing that it would ever come true. Frankly never realizing I’d be able to stand. Thank you @jockey for giving me an incredible platform to share my story and surprising me with not one but 5 billboards in Times Square. #ShowEm #JockeyBrandAmbassador

A post shared by Victoria Arlen (@arlenv1) on May 4, 2018 at 4:27pm PDT

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*Source: Jockey