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Andrew Marcus

Vice President, Research & Insights, Clear Channel Outdoor
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What Do Digital & Tech Brands Know about Out-of-Home Media?

Posted by Andrew Marcus on Jan 22, 2020 9:00:00 AM

Digital-first brands, including streaming services, are breaking away from the competitive herd and through to their customers in effective and efficient ways using the most advanced Out-of-Home (OOH) media solutions. Look no further than Spotify’s year-ending OOH campaign, “Wrapped,” designed to inspire listeners to reflect on their decade of favorite songs.

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Topics: Technology, Digital Billboards, Case Studies