What We're Loving in OOH: June 2018

Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.

Just look up, or down if you're at Chicago's Metra station, and submerse yourself in the splish-splash of summer imagery.  Wisconsin Dells, aka The Waterpark Capital of the World, transformed the station's hustle and bustle into mini-moments of escape. Check out the 3D pool below...wonder how many tired commuters looked down and jumped, thinking they were actually standing in a real pool. Ok, that's a sign folks, you need a vacation, get booking!

Look at this slide -- can you almost feel your stomach drop?!

If the dousing of summer ads above didn't whet your appetite for more water works, here are some billboard displays with toasty hues, chill copy, and eye-catching messaging:

After an unusually long winter, all that stowed energy is heating up with 45% of Americans planning to take a summer vacation and an estimated $101B in spending to follow. Reach consumers on their summer journeys and become part of their adventures with fun, catchy, engaging out-of-home creative. Our team will provide data-driven solutions so that your brand messaging utilizes inventory that over-indexes for travelers, theme park visitors, nature & outdoorsy people, beach goers, etc.

Sources: Statistic Brain Summer Vacation Travel Statistics 2017