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Beverage Billboards Quench Consumers' Thirst for Cool Creative

Posted by Rainbow Kirby on Jun 1, 2018 12:00:00 PM

Why is it we always discover we're thirsty once we're in the car and en route to our next destination? And then when the traffic hits -- hello, super-thirst! Thankfully, billboards offer refreshing, visual suggestions on what to drink and where to find it.

According to Nielsen, 58% of consumers buy a product as a direct result of seeing an out-of-home ad 5x. Whether targeting daily commuters or those adventurous friends and families road-trippin' this summer, use outdoor advertising to blanket markets with cool creative and watch your beverage sales soar!

Here's why OOH is the right choice for your summer beverage campaign:

Increase Brand Awareness

OOH reaches consumers in the same half-hour as 68% of purchase decisions, and that's pretty evident as outdoor ads are everywhere consumers are. Promote new products & flavors with bold creative and messaging positioned in highly trafficked areas, such as airport terminals and local intersections. By posting distinct creative, as displayed by Red Bull and Fuze below, your brand will stay top of mind at point of purchase.

Red Bull SeaTac Airport Ad

Fuze Philadelphia Billboard

Engage Consumers with Unique Creative

3D extensions and embellishments not only turn heads (and get shared on Insta), they make drivers feel like they can almost taste the beverage. This summer, go out of the box and make your billboard part of the consumer journey -- one they will remember.

McDonalds Coca-Cola Soda Fountain Billboard

7-Eleven Owl Mustache Straw Billboard Digital Billboards Update in Real-Time

With conditional triggers tied to your campaign, your brand can share special deals based on time of day. There are many of us that NEED that latte after 12pm. By utilizing contextual messaging around location and temperature, your brand will intuitively spark a deeper connection and drive consumer action.

Dunkin Donuts Digital Billboard

Sunkist Time Temp Digital Billboard

Drive Consumers to Purchase Points

Over 80% of consumers purchase drinks in physical store locations. Use Clear Channel Outdoor RADAR as a tool to select billboards in close proximity to grocery stores and big box retailers, and support partners with co-branded creative. To amplify your campaign, retarget those consumers with mobile ads, mirroring the messaging commuters saw earlier on their drive.

RaceTrac Billboard

Odwalla #GetItIntheBag Digital Billboard


Drink in more OOH creative with the beverage gallery below -- as if you weren't thirsty enough!

Check out this case study from Coca-Cola highlighting their summer campaign that encouraged consumers to #ShareACoke and led to 11.8% brand lift! What's better than an ice cold drink on a steaming summer day? Sharing it with your BESTIES:

Coca Cola Besties Metra Ad

Our team is eager to share creative best practices and will help make your next outdoor campaign memorable, shareable and measurable,

Contact us today!


*Sources: Nielsen Out-of-home Advertising Study 2016; 2015 Touchpoints/RealityMines Report; Beverage Industry Report 2015

Topics: Food & Beverages, Digital Billboards