Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!
With an estimated 72+ million spectators heading to 2,430 games (plus the post-season), Major League Baseball will generate over $9 billion in revenue, with millions spent on advertising campaigns to reach and engage with loyal fans. This year, MLB is also making an extended effort to dog lovers everywhere with their Pups in the Park promo, presented by Budweiser. Now you can bring Fido who definitely has a better chance of catching that foul ball than you!
To provide some creative inspiration, we dug through our photo archives and uncovered some of our favorite baseball campaigns. Through the clever use of extensions, eye-catching 3D props, and nods to local fans, these billboards truly hit it out of the park.
Check 'em out:
Clear Channel Outdoor has creative, data-driven solutions to help your brand remain competitive and connect with these passionate fans at every touch point throughout the season. Contact us to bring your ideas to life in out-of-home.
*Sources: MediaPost, MLB.com