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Jennifer Hurley

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5 Reasons to Add Premiere Panels To Your Media Mix

Posted by Jennifer Hurley on Jun 18, 2019 8:43:50 AM

Visually striking, vinyl-wrapped outdoor displays, Premiere Panels are informative, engaging and effective. They deliver reach, scale and frequency similar to bulletins, combined with the street level impact of transit shelters. According to a recent Nielsen Poster Study, 55% of those surveyed said when they noticed a directional Premiere Panel they changed their plans and visited the business advertised, and 60% said they are a good way to learn about sales, events and new businesses in the area. And they're memorable—those exposed 11+ times had an average ad recall of 55%.

Here are 5 reasons to add Premiere Panels to your media mix:

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Topics: OOH Capabilities, "Creative Best Practices"

A Toast to Universal Studios: Inducted Into 2019 OBIE Hall of Fame

Posted by Jennifer Hurley on May 22, 2019 11:29:32 AM

We're happy to share Universal Studios received the 2019 OBIE Hall of Fame Award last night at the 77th OBIE Awards ceremony at the ARIA Las Vegas. Universal Studios was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.

Our CEO Scott Wells presented Universal Studios with the honor:

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Topics: What We're Loving

What We're Loving in OOH: Jon Snow, Ron Burgundy and Dumbo

Posted by Jennifer Hurley on Mar 21, 2019 3:30:00 PM

We're really, really pumped about the billboards we've spotted heating up the landscape across the country this spring. Naturally we love great outdoor creative, and we must confess we also love—the brooding, dark-haired, steely-eyed, "he's dead...he's not dead," never a zombie, always a hero—Jon Snow. Game of Thrones may be airing its final season, but their billboards will be forever immortalized.

Add the legend of Ron Burgundy, the fierce determination of Captain Marvel and the aerial wonders of Dumbo, and the spring batch of outdoor campaigns are scoring high with consumers. See these displays and more of What We're Loving  for your OOH cultural check:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

5 Reasons to Celebrate Your Brand Anniversary With OOH

Posted by Jennifer Hurley on Feb 13, 2019 1:00:00 PM

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it.

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Topics: Brand Anniversaries

What We're Loving in OOH: Holiday-Edition

Posted by Jennifer Hurley on Dec 21, 2018 8:00:00 AM

It's the most wonderful time of the year...there are bright lights, snowmen and reindeer  everywhere you turn, and billboards providing entertainment and seasonal cheer for frenzied commuters and last-minute shoppers on the go, go go.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

What We're Loving in OOH: Lady Gaga, AR and The Grinch

Posted by Jennifer Hurley on Nov 14, 2018 10:07:47 AM

For some, the thought of stowing the Halloween decorations and going full-on 'Santa and snowflakes mode' is just too much. They need more transition time. Don't fret, the terror isn't gone yet − we're sharing some of our scarier fall campaigns, and Mr. Grinch himself for those cringing at holiday music (too soon, too soon)!

There's nothing we love more than the creative geniuses that display their art on our billboards across the country. Check them out in these unskippable campaigns.

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

Billboards Make Us Scream For Halloween

Posted by Jennifer Hurley on Oct 16, 2018 4:00:00 PM

With fall's arrival, it gets darker earlier, an eeriness lurks in the air, protruding skeleton bones emerge from lawns across your neighborhood, and creepy clowns are celebrated. Folks...this is Halloween.

Halloween is the third largest holiday in the U.S., following Christmas and the Super Bowl, and almost 80% of households are expected to make related purchases. With over 171 million Americans celebrating Halloween each year, there is a huge opportunity for your brand to utilize the largest creative canvas to elevate your seasonal message—and to share a little scare!

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Topics: What We're Loving, Holiday

Java, Cawfee, Mud: Out-of-Home Helps Consumers Find Their Brew

Posted by Jennifer Hurley on Aug 30, 2018 9:00:00 AM

Are you a walking zombie until you've had your morning Cup of Joe? How do you take it? Black, no sugar...cold brew...or, are you a little more particular as in "Triple Venti, Half Sweet, Non-Fat, Caramel Macchiato"? No judgment, just hope we aren't waiting behind you in line...

Here's a fun fact: Light coffee has more caffeine than dark coffee. That's because the longer the coffee is brewed, the more caffeine is cooked out of the beans.

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Topics: Food & Beverages, Digital Billboards

Made You Look! Using Humor in Outdoor Advertising

Posted by Jennifer Hurley on Aug 1, 2018 2:00:00 PM

Certain human emotions are universal, we all like to laugh (and scream...sometimes), but yes, that tummy-aching, cackling, snorting, "I just spit out my coffee" laughter ranks high on the list. To wake up worker bees and catch the attention of frenzied commuters, humorous outdoor imagery is used to not only make someone's day, but to leave a lasting brand impression. 

Truly brilliant copywriters insert tongue-twisters, teasers, slow reveals and copy that will give the brain pause, and make passersby take a second look...and then another and then maybe an Insta-selfie. If those engaged consumers suddenly feel a smile spread across their face, accompanied by a side stitch of laughter, consider your campaign a bona fide success.

Here's one recent example that made its debut in the NYC neighborhood of Soho last week:

As Adweek sharedThe focal point of these ads are gushing (made-up) quotes like “Sensational in bed!” or “A total snooze fest!” Printed in old-fashioned fonts, these humorous ads meant to invoke the feeling of a Broadway playbill. “While we take sleep very seriously at Casper, we don’t take ourselves too seriously," said Jeff Brooks, Casper's CMO. “That’s been a big part of our brand from the beginning."

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Topics: Entertainment, Digital Billboards

What We're Loving in OOH: June 2018

Posted by Jennifer Hurley on Jun 21, 2018 12:00:00 PM

Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.

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Topics: OOH Capabilities, What We're Loving, Travel & Tourism, Digital Billboards