In 2016 alone, 3,450 people were killed from accidents attributed to texting and driving. During daylight hours, approximately 481,000 drivers are using cell phones while driving, with teens reported as the largest age group distracted at the time of fatal crashes.*
Newer cars may come equipped with hands-free dialing, but that hasn't been enough to curb this unsafe habit. That’s why Clear Channel Outdoor, Project Yellow Light, the Ad Council, National Highway Traffic Safety Administration, National Organization for Youth Safety, iHeartRadio, Mazda Motorsports, and U-Haul joined together to collaborate on a campaign that drivers can’t miss. One created by students, students who are new drivers, and students who may be in danger from other distracted drivers.
Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.
Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.
San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.
Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing: