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Snapchat Keeps it Local, Debuts New 'Geofilters' via Out-of-Home Ads

Posted by Jennifer Hurley on Sep 22, 2017 6:24:23 PM

Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing:

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Topics: Technology