Regardless of issue, affiliation, party, candidate or zip code, only one thing will make a difference on November 6th: Showing up. Of the myriad challenges political candidates face today—delivering campaign messages to their voters, getting new voters to the polls, standing out against their opponents—what they need most is for their constituents to move beyond social media posts and dinnertime debate and to VOTE.
Billboards deliver by building brand awareness, driving action with no interruptions, reaching voters by district, demographics and behavior and by being omnipresent. While political campaigns have traditionally placed their buys on television, many are becoming more savvy in their planning and using out-of-home strategically, including Vote.org, which placed their messaging on more than 2,500 billboards in nine states, including Florida, Michigan, Mississippi, North Carolina, Ohio, Tennessee, Texas and Wisconsin.
Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:
Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.
We're happy to share MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. MillerCoors was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.
We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?
Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!
San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.