RSS header - this is hidden

Airports Boost Brand Awareness Among Travelers Attending Major Sporting Events

Posted by Rainbow Kirby on Jul 11, 2018 8:00:00 AM

Sports Tourism is a hot and fast-growing sector of the global travel industry. Ranking high on the bucket list in the U.S. are the Super Bowl, the Masters, the Triple Crown of Horse Racing (Kentucky Derby, the Preakness and Belmont), the NCAA Final Four, Daytona 500, the US Open of Surfing, and the US Open Tennis Tournament. Recent trends show that these travelers want an authentic experience, extending their stay to get a taste and feel of the city they're visiting.

Read More

Topics: Innovation, Airports, Experiential

Get Over Your SELFIE: Billboards Promote Safe Driving Habits

Posted by Kelsie Sebreros on Jun 12, 2018 11:30:00 AM

In 2016 alone, 3,450 people were killed from accidents attributed to texting and driving. During daylight hours, approximately 481,000 drivers are using cell phones while driving, with teens reported as the largest age group distracted at the time of fatal crashes.*

Newer cars may come equipped with hands-free dialing, but that hasn't been enough to curb this unsafe habit. That’s why Clear Channel Outdoor, Project Yellow Light, the Ad Council, National Highway Traffic Safety Administration, National Organization for Youth Safety, iHeartRadio, Mazda Motorsports, and U-Haul joined together to collaborate on a campaign that drivers can’t miss. One created by students, students who are new drivers, and students who may be in danger from other distracted drivers.

Read More

Topics: Digital Billboards, Innovation, Technology

Telecom Brand Ads Can't Be Skipped with Outdoor Advertising

Posted by Jennifer Hurley on Jun 7, 2018 1:00:00 PM
With consolidation news, the growth of cord-cutting, and ground-breaking technological advances, it's never been more important for Telecom brands to stay ahead of the competition. Strategic brand communications placed in targeted outdoor ads reinforce value, stability and awareness in this fragmented media landscape.
 
Here are some Telecom industry trends we've identified:

Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.

Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.

Read More

Topics: Digital Billboards, Innovation, Technology

A Toast to MillerCoors: Inducted Into OBIE Hall of Fame 2018

Posted by Jennifer Hurley on May 9, 2018 10:00:00 AM

We're happy to share MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. MillerCoors was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.

Read More

Topics: Innovation, OOH Capabilities, Dallas waterfall billboard, Food & Beverages

Who's Going to Steal the ShOBIE? A preview of award-winning outdoor creative

Posted by Rainbow Kirby on May 7, 2018 5:51:06 PM

We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?

Read More

Topics: Digital Billboards, Innovation, Entertainment, OOH Capabilities

What We're Loving in Out-of-Home: Spring 2018

Posted by Jennifer Hurley on Apr 23, 2018 4:03:42 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

Read More

Topics: Digital Billboards, Innovation, What We're Loving, Entertainment

What We're Loving in Out-of-Home: February-March 2018

Posted by Rainbow Kirby on Mar 1, 2018 2:29:54 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:

This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.

Read More

Topics: Digital Billboards, Innovation, What We're Loving, Entertainment

San Francisco's Digital Urban Panels Provide Street-Level Dynamic Content

Posted by Clear Channel Outdoor on Feb 16, 2018 1:06:20 PM

San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.

Read More

Topics: Digital Billboards, Innovation, Technology, OOH Capabilities

Break Out of the Box – Embellishments Make Outdoor Campaigns Pop!

Posted by Rainbow Kirby on Oct 17, 2017 11:06:47 AM

In a world of advertising clutter, brands are continually challenged to break through a myriad of messages to engage consumers. The power of outdoor advertising not only lies in its size (it’s kind of hard to miss a 14x48 foot billboard), but in its ability to extend beyond the box quite literally with embellishments. Outdoor can’t be skipped, fast-forwarded or blocked and when you add a little something unexpected to the canvas, it’s a natural human response to do a double take. We feel compelled to translate the optical illusion.

Read More

Topics: Innovation

#AWNewYork: Innovation in Out-of-Home

Posted by Rainbow Kirby on Sep 26, 2017 7:46:37 AM

As the world's top marketing minds converge in New York for Advertising Week (including some of our own execs), we're sharing a few groundbreaking campaigns from the past year that illustrate how out-of-home is an engaging and effective component of the modern media mix. Take a look.

Read More

Topics: Innovation