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Mother's Day: Celebrating Moms with Outdoor Displays of Affection

Posted by Jennifer Hurley on Apr 6, 2018 4:17:34 PM

This may come as a surprise, but men spend more money on their moms for Mother's Day than women. The so-called "Momma's Boy" is saying thanks with his wallet, as a survey from the National Retail Foundation showed men spent 30 percent more on their mothers than women did in 2017. Oddly, on Father’s Day, these statistics reversed and the women outspent the men.

Regardless of who's swiping their card at the register, Americans overall were estimated to have spent more than $23 billion on Mother's Day last year! The average spend for consumers was $186 each, with millennials averaging $252 each. Wow, millennials, wow.

Here are a few insights to help your brand capture some of that spend in 2018:

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Topics: Digital Billboards, Holiday

Bold, Bright Billboards Spark Ideas for Easter Planning

Posted by Jennifer Hurley on Mar 19, 2018 5:41:21 PM

The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.

According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:

  • 61% planned to visit family and friends
  • 57% planned to go to church
  • 35% were hiding eggs for their annual Easter egg hunt
  • 16% planned to visit a restaurant
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Topics: Holiday

Billboards Provide Valentine's Day Shoppers with Ideas and—Direction

Posted by Jennifer Hurley on Feb 2, 2018 4:21:29 PM

Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.

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Topics: Digital Billboards, Holiday

Outdoor Advertising Drives Holiday Shoppers to Retail

Posted by Rainbow Kirby on Dec 15, 2017 1:20:37 PM

While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side "return pile," out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail.

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Topics: Retail, Holiday

Out-of-Home Whets Consumers' Appetites for Black Friday Savings

Posted by Rainbow Kirby on Nov 20, 2017 11:19:54 AM

While many are in a frenzy to get their work done and head to the airport, others have  the day after Thanksgiving circled boldly on their calendars. Black Friday! For those who don't want to leave the comfort of their couch the day after they feast, there's Small Business Saturday, followed by Cyber Monday just a few days later.

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Topics: Holiday