With unusually warm weather lingering across the country, the only thing making it feel like fall again − is football season! Tailgating, trash-talking, high-fiving, Super Bowl-predicting fans dominate the chatter at the office, on social and in our very own kitchens, Thursday thru Monday. Ok, it's ALL THE TIME...up until the Big Game in Atlanta this February.
While you may think of NFL fans as glued to the screen, they're on the move:
- 59% are more likely to have a daily commute of 30+ minutes
- 52% are more likely to travel 500+ miles a week, and
- 124% are more likely to take 3+ personal vacations a year (maybe they're checking off that stadium bucket list one by one?)
With 256 regular season games and over 17 million fans heading to stadiums each season, there is huge upside for advertisers to align themselves with game day. Whether your brand's focus is local or more of a national play, out-of-home is an unskippable medium that reaches consumers en route to the game, those picking up eats for their own turf, and those reliving every blissful touchdown during their drive the next morning.
Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:
Certain human emotions are universal, we all like to laugh (and scream...sometimes), but yes, that tummy-aching, cackling, snorting, "I just spit out my coffee" laughter ranks high on the list. To wake up worker bees and catch the attention of frenzied commuters, humorous outdoor imagery is used to not only make someone's day, but to leave a lasting brand impression.
Truly brilliant copywriters insert tongue-twisters, teasers, slow reveals and copy that will give the brain pause, and make passersby take a second look...and then another and then maybe an Insta-selfie. If those engaged consumers suddenly feel a smile spread across their face, accompanied by a side stitch of laughter, consider your campaign a bona fide success.
Here's one recent example that made its debut in the NYC neighborhood of Soho last week:
As Adweek shared, The focal point of these ads are gushing (made-up) quotes like “Sensational in bed!” or “A total snooze fest!” Printed in old-fashioned fonts, these humorous ads meant to invoke the feeling of a Broadway playbill. “While we take sleep very seriously at Casper, we don’t take ourselves too seriously," said Jeff Brooks, Casper's CMO. “That’s been a big part of our brand from the beginning."
Step outside, and look up as you stroll through your neighborhood. You may just have a special message waiting for you, especially if you have social cred and influence. This summer, Adidas is showing the love to their family of brand ambassadors in LA and NYC with personalized messages brought to life on super-sized outdoor displays. Promoting Adidas Originals and the P.O.D. shoe, this campaign brings the one-to-one connection to a medium that reaches many.
We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.
Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:
This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.