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Java, Cawfee, Mud: Out-of-Home Helps Consumers Find Their Brew

Posted by Jennifer Hurley on Aug 30, 2018 9:00:00 AM

Are you a walking zombie until you've had your morning Cup of Joe? How do you take it? Black, no sugar...cold brew...or, are you a little more particular as in "Triple Venti, Half Sweet, Non-Fat, Caramel Macchiato"? No judgment, just hope we aren't waiting behind you in line...

Here's a fun fact: Light coffee has more caffeine than dark coffee. That's because the longer the coffee is brewed, the more caffeine is cooked out of the beans.

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Topics: Food & Beverages, Digital Billboards

What We're Loving in Out-of-Home:  A Megalodon, Vodka and Tom Cruise

Posted by Rainbow Kirby on Aug 14, 2018 1:32:57 PM

Not since childhood have we been so terrified of the water, thanks to this haunting visual of summer fun that's about to turn horrifying. The Meg, is apparently not the nickname for the cute, friendly lifeguard at the neighborhood pool, but a prehistoric-sized creature that likes tubes, legs and all things made of flesh. Check out this adrenaline-boosting out-of-home creative that may make some weekend warriors change direction while en route to the beach:

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Topics: Entertainment, OOH Capabilities, What We're Loving, Digital Billboards

Made You Look! Using Humor in Outdoor Advertising

Posted by Jennifer Hurley on Aug 1, 2018 2:00:00 PM

Certain human emotions are universal, we all like to laugh (and scream...sometimes), but yes, that tummy-aching, cackling, snorting, "I just spit out my coffee" laughter ranks high on the list. To wake up worker bees and catch the attention of frenzied commuters, humorous outdoor imagery is used to not only make someone's day, but to leave a lasting brand impression. 

Truly brilliant copywriters insert tongue-twisters, teasers, slow reveals and copy that will give the brain pause, and make passersby take a second look...and then another and then maybe an Insta-selfie. If those engaged consumers suddenly feel a smile spread across their face, accompanied by a side stitch of laughter, consider your campaign a bona fide success.

Here's one recent example that made its debut in the NYC neighborhood of Soho last week:

As Adweek sharedThe focal point of these ads are gushing (made-up) quotes like “Sensational in bed!” or “A total snooze fest!” Printed in old-fashioned fonts, these humorous ads meant to invoke the feeling of a Broadway playbill. “While we take sleep very seriously at Casper, we don’t take ourselves too seriously," said Jeff Brooks, Casper's CMO. “That’s been a big part of our brand from the beginning."

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Topics: Entertainment, Digital Billboards

What We're Loving in OOH: June 2018

Posted by Jennifer Hurley on Jun 21, 2018 12:00:00 PM

Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.

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Topics: OOH Capabilities, What We're Loving, Travel & Tourism, Digital Billboards

Get Over Your SELFIE: Billboards Promote Safe Driving Habits

Posted by Kelsie Sebreros on Jun 12, 2018 11:30:00 AM

In 2016 alone, 3,450 people were killed from accidents attributed to texting and driving. During daylight hours, approximately 481,000 drivers are using cell phones while driving, with teens reported as the largest age group distracted at the time of fatal crashes.*

Newer cars may come equipped with hands-free dialing, but that hasn't been enough to curb this unsafe habit. That’s why Clear Channel Outdoor, Project Yellow Light, the Ad Council, National Highway Traffic Safety Administration, National Organization for Youth Safety, iHeartRadio, Mazda Motorsports, and U-Haul joined together to collaborate on a campaign that drivers can’t miss. One created by students, students who are new drivers, and students who may be in danger from other distracted drivers.

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Topics: Technology, Innovation, Digital Billboards

Telecom Brand Ads Can't Be Skipped with Outdoor Advertising

Posted by Jennifer Hurley on Jun 7, 2018 1:00:00 PM
With consolidation news, the growth of cord-cutting, and ground-breaking technological advances, it's never been more important for Telecom brands to stay ahead of the competition. Strategic brand communications placed in targeted outdoor ads reinforce value, stability and awareness in this fragmented media landscape.
 
Here are some Telecom industry trends we've identified:

Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.

Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.

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Topics: Technology, Innovation, Digital Billboards

Beverage Billboards Quench Consumers' Thirst for Cool Creative

Posted by Rainbow Kirby on Jun 1, 2018 12:00:00 PM

Why is it we always discover we're thirsty once we're in the car and en route to our next destination? And then when the traffic hits -- hello, super-thirst! Thankfully, billboards offer refreshing, visual suggestions on what to drink and where to find it.

According to Nielsen, 58% of consumers buy a product as a direct result of seeing an out-of-home ad 5x. Whether targeting daily commuters or those adventurous friends and families road-trippin' this summer, use outdoor advertising to blanket markets with cool creative and watch your beverage sales soar!

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Topics: Food & Beverages, Digital Billboards

Jockey Unveils latest "Show 'Em What's Underneath, #ShowEm Your Jockey" Campaign in Times Square

Posted by Rainbow Kirby on May 17, 2018 2:02:46 PM
Jockey, a 142-year-old brand recognized around the world for its premium underwear and apparel, announced the next chapter of its inspiring brand campaign " Show 'Em What's Underneath, Show 'Em Your Jockey." Conceived by marketing partner Pure Growth Consulting, the #ShowEm campaign features gold medalist and motivational speaker Victoria Arlen, who shows the incredible power of keeping faith after spending four years in a vegetative state.

Victoria Arlen is truly an everyday hero, defying the odds of paralysis and becoming an accomplished motivational speaker, actress, model, swimmer and one of the youngest on-air talents hired by ESPN. Her victories include winning three silvers and a gold medal for swimming at the London 2012 Paralympic Games and achieving world, American and Pan American Records, a childhood dream.

As part of the inspiring brand campaign, Victoria Arlen was featured in Times Square on five full motion digital screens, giving Jockey the opportunity to digitally sync their #ShowEm campaign, for 20 consecutive minutes at the top of the hour, every hour, in the crossroads of the world. And best of all, after a morning show appearance, Jockey surprised Victoria with this out-of-home show, check out her reaction:

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Topics: Retail, Digital Billboards

Who's Going to Steal the ShOBIE? A preview of award-winning outdoor creative

Posted by Rainbow Kirby on May 7, 2018 5:51:06 PM

We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?

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Topics: Entertainment, OOH Capabilities, Innovation, Digital Billboards

What We're Loving in Out-of-Home: Spring 2018

Posted by Jennifer Hurley on Apr 23, 2018 4:03:42 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

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Topics: Entertainment, What We're Loving, Innovation, Digital Billboards