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Jockey Unveils latest "Show 'Em What's Underneath, #ShowEm Your Jockey" Campaign in Times Square

Posted by Rainbow Kirby on May 17, 2018 2:02:46 PM
Jockey, a 142-year-old brand recognized around the world for its premium underwear and apparel, announced the next chapter of its inspiring brand campaign " Show 'Em What's Underneath, Show 'Em Your Jockey." Conceived by marketing partner Pure Growth Consulting, the #ShowEm campaign features gold medalist and motivational speaker Victoria Arlen, who shows the incredible power of keeping faith after spending four years in a vegetative state.

Victoria Arlen is truly an everyday hero, defying the odds of paralysis and becoming an accomplished motivational speaker, actress, model, swimmer and one of the youngest on-air talents hired by ESPN. Her victories include winning three silvers and a gold medal for swimming at the London 2012 Paralympic Games and achieving world, American and Pan American Records, a childhood dream.

As part of the inspiring brand campaign, Victoria Arlen was featured in Times Square on five full motion digital screens, giving Jockey the opportunity to digitally sync their #ShowEm campaign, for 20 consecutive minutes at the top of the hour, every hour, in the crossroads of the world. And best of all, after a morning show appearance, Jockey surprised Victoria with this out-of-home show, check out her reaction:

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Topics: Retail, Digital Billboards

Who's Going to Steal the ShOBIE? A preview of award-winning outdoor creative

Posted by Rainbow Kirby on May 7, 2018 5:51:06 PM

We love OOH, of course we do. We're naturally biased, it's what we do, breathe, pitch and admire every day. The out-of-home creatives we work with are blessed with an enormous canvas to display their vision, influence opinion, drive purchase and inspire hundreds of thousands of consumers that pass their billboards during any given campaign. There's power in outdoor, and the OBIES honor the best of the best each year. Here's a preview, but first -- what are the OBIES?

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Topics: Entertainment, OOH Capabilities, Innovation, Digital Billboards

What We're Loving in Out-of-Home: Spring 2018

Posted by Jennifer Hurley on Apr 23, 2018 4:03:42 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

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Topics: Entertainment, What We're Loving, Innovation, Digital Billboards

QSR Billboards Entice Hungry Commuters & Backseat Drivers

Posted by Rainbow Kirby on Apr 18, 2018 2:30:33 PM

The average adult decides what they're going to eat an hour before. For others in go-go-go mode the choice isn't made until the HANGRY sets in, and they can't tell if the growling they hear is an imminent thunderstorm or their stomachs. Thankfully, out-of-home reminders appear and provide fast suggestions for nourishment in a sea of commuter traffic and amidst daily to-do lists that seem to be forever growing. 

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Topics: Food & Beverages, Digital Billboards, Seasonal

Summer Lovin': Reach Road Trippers with Out-of-Home Advertising

Posted by Rainbow Kirby on Apr 12, 2018 12:00:00 PM

After surviving an unusually long winter (hello, January 94th meme), we know summer is coming and we're planning for it. All that stowed energy will heat up in June, July and August, with 45% of Americans planning to take a summer vacation and an estimated $101B in spending to follow.

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Topics: Travel & Tourism, Digital Billboards, Seasonal

Mother's Day: Celebrating Moms with Outdoor Displays of Affection

Posted by Jennifer Hurley on Apr 6, 2018 4:17:34 PM

This may come as a surprise, but men spend more money on their moms for Mother's Day than women. The so-called "Momma's Boy" is saying thanks with his wallet, as a survey from the National Retail Foundation showed men spent 30 percent more on their mothers than women did in 2017. Oddly, on Father’s Day, these statistics reversed and the women outspent the men.

Regardless of who's swiping their card at the register, Americans overall were estimated to have spent more than $23 billion on Mother's Day last year! The average spend for consumers was $186 each, with millennials averaging $252 each. Wow, millennials, wow.

Here are a few insights to help your brand capture some of that spend in 2018:

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Topics: Digital Billboards, Holiday

What We're Loving in Out-of-Home: February-March 2018

Posted by Rainbow Kirby on Mar 1, 2018 2:29:54 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:

This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.

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Topics: Entertainment, What We're Loving, Innovation, Digital Billboards

San Francisco's Digital Urban Panels Provide Street-Level Dynamic Content

Posted by Clear Channel Outdoor on Feb 16, 2018 1:06:20 PM

San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.

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Topics: OOH Capabilities, Technology, Innovation, Digital Billboards

Billboards Provide Valentine's Day Shoppers with Ideas and—Direction

Posted by Jennifer Hurley on Feb 2, 2018 4:21:29 PM

Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.

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Topics: Digital Billboards, Holiday

Tax Season: Out-of-Home Tactics for Great Advertising Returns

Posted by Rainbow Kirby on Jan 30, 2018 11:24:58 AM

While there are plenty of uncertainties in life, filing one's annual tax return is not one of them. For many, the sight of W-2s and financial statements in the mail makes hearts pound and palms moist. Thankfully, there's help right around the corner, literally – with billboard reminders of who to call, where to go and how to save and/or spend, depending on how big that refund may be!

Here are a few ways brands can display their solutions as consumers weave through their daily journey, with due date, Tuesday, April 17th lingering on the horizon:

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Topics: Digital Billboards, Financial Services