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Digital Out-of-Home's Flexibility is an Advantage for Real-Time Marketers

Posted by Rainbow Kirby on Oct 30, 2017 6:50:30 PM
In a society that feels "instant gratification takes too long," digital messaging mirrors that urgency, providing relevant creative that updates in real-time. Flexibility is one of the clear advantages of integrating digital out-of-home (DOOH) billboards into media plans.

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Topics: Digital

When Unpredictable Weather Strikes – Digital Billboards Provide Real-Time Alerts

Posted by Jennifer Hurley on Oct 30, 2017 3:19:20 PM

We are a nation that lies across multiple time zones with wildly varying weather patterns. As the East Coast braced for hurricane season, the West prepared for wildfire season. California remains on guard for the 'Big One,' and states in the Great Plains keep their storm shelters well stocked for when the tornado siren blares.

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Topics: Digital