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Pearl Jam Raises Awareness for Homelessness in their Hometown

Posted by Lonnie McCullough on Aug 7, 2018 1:00:00 PM
Hometown. Home Shows. Homelessness. These three elements will band together as Pearl Jam, Seattle’s iconic Rock and Roll Hall of Famers, take the stage on August 8th and 10th at Safeco Field to not only rock the crowd, but to raise awareness and pledge support to fight homelessness in their hometown. Seattle's homelessness population is now the third largest in the country, with over 12,000 people living without shelter on any one night.

“We saw an opportunity to put a spotlight on [homelessness] and to try to gather as many voices as possible to elevate the conversation,” said Pearl Jam guitarist, Stone Goddard.

As loyal and local Seattleites – and HUGE Pearl Jam fans – Clear Channel Airports (CCA), through our proud partnership with the Port of Seattle and the Seattle-Tacoma International Airport (Sea-Tac) developed a high impact program across the Sea-Tac portfolio to create excitement and a sense of urgency to attend these shows.  Check out the creative that has captured travelers upon arrival:

PealJam-SeaTac

Pearl Jam-concourse

PearlJam_Creative-1Working with Home Shows promoter, Live Nation, CCA’s hometown team of designers, installers and vendors worked tirelessly to build a program to generate awareness, not only for the concerts, but for the cause it serves. Clear Channel Airports has a long and successful history supporting causes across the country and around the world. In this particular case, donating advertising space and people power was a must-do.

As Stone Goddard and Eddie Vedder lyrics for "Black" reflect: I know someday you'll have a beautiful life…

Truer words...

Follow Pearl Jam and #TheHomeShows to find out more:

 

We know that 88% of air travelers spend over thirty minutes walking the concourse, making it an opportune time to engage and raise awareness for social responsibility efforts. Reach out to us today, and we'll create a custom program for your brand or initiative.

Clear Channel Airports is the premier innovator of contemporary display concepts with digital, experiential, print and mobile advertising display formats. We operate more than 275 airport programs across the globe and has a presence in 29 of the top 50 U.S. markets with major airports delivering over one billion annual passengers.

 Contact us today!

*Source: 2017 Nielsen Airport Insights Study; PearlJam.com

Topics: Airports, Travel & Tourism, Entertainment