The average adult decides what they're going to eat an hour before. For others in go-go-go mode the choice isn't made until the HANGRY sets in, and they can't tell if the growling they hear is an imminent thunderstorm or their stomachs. Thankfully, out-of-home reminders appear and provide fast suggestions for nourishment in a sea of commuter traffic and amidst daily to-do lists that seem to be forever growing.
After surviving an unusually long winter (hello, January 94th meme), we know summer is coming and we're planning for it. All that stowed energy will heat up in June, July and August, with 45% of Americans planning to take a summer vacation and an estimated $101B in spending to follow.
Although spring popped up on the calendar last week, baseball lovers know that today is the official start. Because today for the first time since 1968, every MLB team will begin the season on the same day. So as you scroll through your social feeds from the office (or from your BBQ tailgate for the lucky ones) — expect the fever to kick in!
The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.
According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:
- 61% planned to visit family and friends
- 57% planned to go to church
- 35% were hiding eggs for their annual Easter egg hunt
- 16% planned to visit a restaurant
Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including Emmy award-winning actor Sterling K. Brown. Check out this adorable Instagram post of his son posing in front of a Black Panther billboard in LA with #myboygetsasuperhero:
This campaign captivated fans coast to coast. In Los Angeles, our team used black lights to illuminate the creative when the sun went down on Pico Blvd.
San Francisco has a new form of digital advertising worthy of the city’s reputation as the nation’s hotbed of tech innovation and creativity. Advertisers can now access Clear Channel Outdoor’s first-ever street level dynamic digital ad network incorporating the very latest in smart data to propel brands to reach new levels of engagement with targeted audiences.
It will soon be prime time for auto dealerships as spring weather (it's coming, we swear) brings prospective shoppers out of hibernation and into the showroom. Consumers who have been in consideration mode for months waiting for that special sales event to justify their want, will see their wishes met. For auto dealers, it's crunch time to close the deal and move those older models off the lot. And in today's always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.
Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.
While there are plenty of uncertainties in life, filing one's annual tax return is not one of them. For many, the sight of W-2s and financial statements in the mail makes hearts pound and palms moist. Thankfully, there's help right around the corner, literally – with billboard reminders of who to call, where to go and how to save and/or spend, depending on how big that refund may be!
Here are a few ways brands can display their solutions as consumers weave through their daily journey, with due date, Tuesday, April 17th lingering on the horizon: