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Bold, Bright Billboards Spark Ideas for Easter Planning

Posted by Jennifer Hurley on Mar 19, 2018 5:41:21 PM

The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.

According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:

  • 61% planned to visit family and friends
  • 57% planned to go to church
  • 35% were hiding eggs for their annual Easter egg hunt
  • 16% planned to visit a restaurant

With over half surveyed planning to attend church, here are some creative examples of how local congregations are inviting their communities to Easter Day services:

Calvary Albuquerque Easter Sunrise Billboard.jpg

Easter at Oak Ridge Billboard.jpg

LakePointe-Baptist-Church-Easter-Billboard.jpg

Easter ranks as the fifth most popular holiday for dining out, an opportune time to share an option for those who want someone else to do the cooking:

Keller Golf Course Easter Brunch Digital Billboard.jpg

 

Get on Consumers' Easter Shopping List

It will come as no surprise that candy ranks high at 89% for planned Easter purchases. Think Cadbury creme eggs, Peeps, jelly beans, and yes, chocolate bunnies. According to the NRF, food follows closely behind at 87%, followed by gifts at 61%, clothing at 49%, greeting cards at 48% and decorations and flowers accounting for 40%.

Smart retailers are on it, and know how to capture that spend with bold, bright creative:

Menards Easter Lily Digital Billboard.jpg

Cadbury Egg Clear Channel UK Display.jpg

Hatfield Easter Digital Billboard.jpg

 

Direct Their Consumer Journey

With many waiting until the last minute to grab candy and food for their guests, local retailers receive a lion's share of the business, and out-of-home is a great way to direct consumers to deals right in their own backyard. See some examples below:

Target Easter Billboard.jpg

Hilliards-Chocolates-Boston-Billboard.jpg

Deptford Mall Easter Billboard.jpg

Reach those planning for Easter with out-of-home creative that helps direct their consumer journey:

Contact us today!

 

Sources: National Retail Federation, 2017; National Restaurant Association, 2016

Topics: Holiday