The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.
According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:
- 61% planned to visit family and friends
- 57% planned to go to church
- 35% were hiding eggs for their annual Easter egg hunt
- 16% planned to visit a restaurant
It will soon be prime time for auto dealerships as spring weather (it's coming, we swear) brings prospective shoppers out of hibernation and into the showroom. Consumers who have been in consideration mode for months waiting for that special sales event to justify their want, will see their wishes met. For auto dealers, it's crunch time to close the deal and move those older models off the lot. And in today's always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.
Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.
Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits, cultural phenomena like The Phantom of the Opera, shout it out like a two-and-a-half-year-old does when they turn three!
Topics: Brand Anniversaries
We are a nation that lies across multiple time zones with wildly varying weather patterns. As the East Coast braced for hurricane season, the West prepared for wildfire season. California remains on guard for the 'Big One,' and states in the Great Plains keep their storm shelters well stocked for when the tornado siren blares.
Topics: Digital Billboards
On any NFL game day (Sunday, Monday or Thursday), you'll find football fanatics engaged in debate, touting off stats -- yards, catches and conversions, building fences with their hands and smearing war paint on each other's faces. Brands have smartly aligned their messaging with the passion and the hunger (literal stomach-growling hunger) of today's football fan. For when there's love for the game, there is also love for the gear, the sponsors, the field, the feuds and the food. The only thing fans don't like - waiting until the next game.
Whether they're home-bound, warm-weather bound or off to a destination less charted, holiday travelers are in countdown mode to take flight this holiday season. The "planners" have their gifts wrapped and stealthily stowed, passports and other travel docs secured, and their new hard shell luggage primed for its carousel debut.
Topics: Travel & Tourism
Business class upgrade...king suite...comped steak dinner – sign me up! Everyone loves perks, and the travel rewards business counts on it.
Topics: Travel & Tourism
Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing: