On any NFL game day (Sunday, Monday or Thursday), you'll find football fanatics engaged in debate, touting off stats -- yards, catches and conversions, building fences with their hands and smearing war paint on each other's faces. Brands have smartly aligned their messaging with the passion and the hunger (literal stomach-growling hunger) of today's football fan. For when there's love for the game, there is also love for the gear, the sponsors, the field, the feuds and the food. The only thing fans don't like - waiting until the next game.
Whether they're home-bound, warm-weather bound or off to a destination less charted, holiday travelers are in countdown mode to take flight this holiday season. The "planners" have their gifts wrapped and stealthily stowed, passports and other travel docs secured, and their new hard shell luggage primed for its carousel debut.
Topics: Travel & Tourism
Business class upgrade...king suite...comped steak dinner – sign me up! Everyone loves perks, and the travel rewards business counts on it.
Topics: Travel & Tourism
Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing:
When you think of Dallas, what comes to mind? Probably the Cowboys - the team and the real ones, Reunion Tower, JR, the Mavs and...a landmark waterfall? That's right, Dallas is home to a landmark billboard with a 45-foot plunging man-made waterfall along I-35 on Goat Hill.
Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.
New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.
Topics: Food & Beverages
Sunset Strip is the world-famous cultural landmark where myth and legend collide, inspiring would-be starlets to break bread and rub elbows with rock gods and Hollywood’s elite. It’s the storied wonderland of legendary concerts in closet-sized venues and the home of iconic Rock ‘n’ Roll billboards. It’s where Gloria Swanson uttered, “I’m ready for my close-up,”
Topics: Sunset Millennium
It's been a tumultuous (to say the least) election cycle and for most -- November 8 can't come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the "Vote to Count" PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER.
Fashion has always been ingrained in out-of-home. It's not like we're donning our best when we're lounging on the sofa. Style was borne out of the desire to look sharp when we step out. The sidewalk serves as one's personal runway and the billboard is fashion's marquee.