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Jennifer Hurley

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Billboards Make Us Scream For Halloween

Posted by Jennifer Hurley on Oct 16, 2018 4:00:00 PM

With fall's arrival, it gets darker earlier, an eeriness lurks in the air, protruding skeleton bones emerge from lawns across your neighborhood, and creepy clowns are celebrated. Folks...this is Halloween.

Halloween is the third largest holiday in the U.S., following Christmas and the Super Bowl, and almost 80% of households are expected to make related purchases. With over 171 million Americans celebrating Halloween each year, there is a huge opportunity for your brand to utilize the largest creative canvas to elevate your seasonal message—and to share a little scare!

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Topics: Holiday, What We're Loving

Java, Cawfee, Mud: Out-of-Home Helps Consumers Find Their Brew

Posted by Jennifer Hurley on Aug 30, 2018 9:00:00 AM

Are you a walking zombie until you've had your morning Cup of Joe? How do you take it? Black, no sugar...cold brew...or, are you a little more particular as in "Triple Venti, Half Sweet, Non-Fat, Caramel Macchiato"? No judgment, just hope we aren't waiting behind you in line...

Here's a fun fact: Light coffee has more caffeine than dark coffee. That's because the longer the coffee is brewed, the more caffeine is cooked out of the beans.

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Topics: Food & Beverages, Digital Billboards

Made You Look! Using Humor in Outdoor Advertising

Posted by Jennifer Hurley on Aug 1, 2018 2:00:00 PM

Certain human emotions are universal, we all like to laugh (and scream...sometimes), but yes, that tummy-aching, cackling, snorting, "I just spit out my coffee" laughter ranks high on the list. To wake up worker bees and catch the attention of frenzied commuters, humorous outdoor imagery is used to not only make someone's day, but to leave a lasting brand impression. 

Truly brilliant copywriters insert tongue-twisters, teasers, slow reveals and copy that will give the brain pause, and make passersby take a second look...and then another and then maybe an Insta-selfie. If those engaged consumers suddenly feel a smile spread across their face, accompanied by a side stitch of laughter, consider your campaign a bona fide success.

Here's one recent example that made its debut in the NYC neighborhood of Soho last week:

As Adweek sharedThe focal point of these ads are gushing (made-up) quotes like “Sensational in bed!” or “A total snooze fest!” Printed in old-fashioned fonts, these humorous ads meant to invoke the feeling of a Broadway playbill. “While we take sleep very seriously at Casper, we don’t take ourselves too seriously," said Jeff Brooks, Casper's CMO. “That’s been a big part of our brand from the beginning."

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Topics: Digital Billboards, Entertainment

What We're Loving in OOH: June 2018

Posted by Jennifer Hurley on Jun 21, 2018 12:00:00 PM

Summer is here, and there's FUN everywhere you look. If you're one of those people experiencing FOMO if your calendar isn't packed with activities, or feel a sudden sadness when scrolling Insta and seeing you were the only one not riding an inflatable swan last weekend, don't fret -- it's only June.

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Topics: What We're Loving, Digital Billboards, Travel & Tourism, OOH Capabilities

Telecom Brand Ads Can't Be Skipped with Outdoor Advertising

Posted by Jennifer Hurley on Jun 7, 2018 1:00:00 PM
With consolidation news, the growth of cord-cutting, and ground-breaking technological advances, it's never been more important for Telecom brands to stay ahead of the competition. Strategic brand communications placed in targeted outdoor ads reinforce value, stability and awareness in this fragmented media landscape.
 
Here are some Telecom industry trends we've identified:

Delivering better experiences for customers. Telecom operators are expanding the range of services they provide to include video and digital services to compete with companies such as Netflix.

Getting ahead of customer expectations. The way people experience their network has become the main driver of customer satisfaction and loyalty so companies are looking at their data differently.

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Topics: Digital Billboards, Innovation, Technology

Billboards Make Us All Scream for Ice Cream!

Posted by Jennifer Hurley on May 19, 2018 12:00:00 PM

Soft-serve, on a cone, on a stick, in a cup, whipped cream, hot fudge, peanut butter cups, gummy bears, cookie dough, strawberries, sprinkles, maraschino cherries...Is your mouth watering yet? We're talking ice cream and all the deliciousness associated with our favorite food group. Ice cream is a comfort food that transcends time and brings Eddie Murphy's "The iiiiiccccccceeee creeammm man is comiiiing!" bit to mind, as the jingle instantly takes us back to childhood. And although many of us are year-long enthusiasts, even taking a scoop when it's snowing outside, the warmer weather brings on extra strong cravings.

As we reminisce about our love for ice cream, let us share the ways outdoor advertising keep brands paramount summer, spring, winter and fall, because ice cream is "always in good taste," just like this throwback billboard from 1948 clearly states, and we couldn't agree more.

 

Here are some ways brands are reaching ice cream lovers on the move.

With Proximity Targeting and Directional Signage

Capture taste buds in walking distance to the reward -- in this case, Ben & Jerry's. And hey there, stuck in traffic? Why not take an ice cream detour, it will definitely lighten the mood.

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Topics: Food & Beverages

A Toast to MillerCoors: Inducted Into OBIE Hall of Fame 2018

Posted by Jennifer Hurley on May 9, 2018 10:00:00 AM

We're happy to share MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. MillerCoors was chosen by the out-of-home advertising industry and the Outdoor Advertising Association of America (OAAA), which established the OBIE Hall of Fame in 1992 to recognize brands that have built an enduring legacy through the consistent use of OOH advertising over many years and many, many standout campaigns.

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Topics: Innovation, OOH Capabilities, Dallas waterfall billboard, Food & Beverages

What We're Loving in Out-of-Home: Spring 2018

Posted by Jennifer Hurley on Apr 23, 2018 4:03:42 PM

Every day, our team browses campaign photos captured from across the country so we can share — What We're Loving. Through social media shares and tags, we also see what outdoor campaigns others are loving, including the Jersey Shore's stars own love of their Jersey Shore: Family Vacation billboards on Sunset Blvd.

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Topics: Digital Billboards, Innovation, What We're Loving, Entertainment

Mother's Day: Celebrating Moms with Outdoor Displays of Affection

Posted by Jennifer Hurley on Apr 6, 2018 4:17:34 PM

This may come as a surprise, but men spend more money on their moms for Mother's Day than women. The so-called "Momma's Boy" is saying thanks with his wallet, as a survey from the National Retail Foundation showed men spent 30 percent more on their mothers than women did in 2017. Oddly, on Father’s Day, these statistics reversed and the women outspent the men.

Regardless of who's swiping their card at the register, Americans overall were estimated to have spent more than $23 billion on Mother's Day last year! The average spend for consumers was $186 each, with millennials averaging $252 each. Wow, millennials, wow.

Here are a few insights to help your brand capture some of that spend in 2018:

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Topics: Holiday, Digital Billboards

Bold, Bright Billboards Spark Ideas for Easter Planning

Posted by Jennifer Hurley on Mar 19, 2018 5:41:21 PM

The telltale signs that spring is on its way are here, from budding trees to longer lit days to chocolate bunnies and Easter baskets that have begun to line local grocery aisles. Out-of-home is the perfect medium to reach consumers as they're en route to retailers, church, and school to pick up their little ones who will most certainly want to dye Easter eggs.

According to a survey by the National Retail Federation (NRF), consumers were expected to spend an average of $151.91 celebrating Easter in 2017 (the highest total in the 14-year history of the study). In addition to this high spend, consumers kept busy during Easter Sunday with the following activities:

  • 61% planned to visit family and friends
  • 57% planned to go to church
  • 35% were hiding eggs for their annual Easter egg hunt
  • 16% planned to visit a restaurant
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Topics: Holiday