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Jennifer Hurley

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Four Ways Auto Dealerships Can Drive Sales With Outdoor Advertising

Posted by Jennifer Hurley on Feb 9, 2018 4:43:31 PM

It will soon be prime time for auto dealerships as spring weather (it's coming, we swear) brings prospective shoppers out of hibernation and into the showroom. Consumers who have been in consideration mode for months waiting for that special sales event to justify their want, will see their wishes met. For auto dealers, it's crunch time to close the deal and move those older models off the lot. And in today's always-on, always-connected mobile world, prospective buyers are well-researched and ready to negotiate — before they even step foot on the lot.

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Topics: Automotive

Billboards Provide Valentine's Day Shoppers with Ideas and—Direction

Posted by Jennifer Hurley on Feb 2, 2018 4:21:29 PM

Shortly after the holiday decorations and lights have been stowed, bright red hearts, chocolate creations of every kind and super-sized stuffed animals make their annual appearance. Thoughtful reminders to show love to friends and family are everywhere, especially with prominent 14'x48' billboards sparking ideas for consumers during their daily commute.

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Topics: billboards, outdoor advertising, Valentine's Day billboards, Digital, Holiday

5 Reasons to Celebrate Your Brand Anniversary with Out-of-Home

Posted by Jennifer Hurley on Jan 25, 2018 4:36:16 PM

Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. It's honorable to evolve into a respected brand that resonates with local communities and global citizens alike. So when that milestone hits,  cultural phenomena like The Phantom of the Opera, shout it out like a two-and-a-half-year-old does when they turn three!

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Topics: brand anniversaries

When Unpredictable Weather Strikes – Digital Billboards Provide Real-Time Alerts

Posted by Jennifer Hurley on Oct 30, 2017 3:19:20 PM

We are a nation that lies across multiple time zones with wildly varying weather patterns. As the East Coast braced for hurricane season, the West prepared for wildfire season. California remains on guard for the 'Big One,' and states in the Great Plains keep their storm shelters well stocked for when the tornado siren blares.

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Topics: Digital

NFL Team Spirit on Display in Out-of-Home

Posted by Jennifer Hurley on Oct 12, 2017 12:02:33 PM

On any NFL game day (Sunday, Monday or Thursday), you'll find football fanatics engaged in debate, touting off stats -- yards, catches and conversions, building fences with their hands and smearing war paint on each other's faces. Brands have smartly aligned their messaging with the passion and the hunger (literal stomach-growling hunger) of today's football fan. For when there's love for the game, there is also love for the gear, the sponsors, the field, the feuds and the food. The only thing fans don't like - waiting until the next game.

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Topics: Sports

How to Reach Millions of Travelers this Holiday Season

Posted by Jennifer Hurley on Oct 9, 2017 4:10:55 PM

Whether they're home-bound, warm-weather bound or off to a destination less charted, holiday travelers are in countdown mode to take flight this holiday season. The "planners" have their gifts wrapped and stealthily stowed, passports and other travel docs secured, and their new hard shell luggage primed for its carousel debut.

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Topics: Travel & Tourism

Reaching Travelers When They Travel – With Out-of-Home Advertising

Posted by Jennifer Hurley on Sep 22, 2017 6:28:13 PM

Business class upgrade...king suite...comped steak dinner – sign me up! Everyone loves perks, and the travel rewards business counts on it.

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Topics: Travel & Tourism

Snapchat Keeps it Local, Debuts New 'Geofilters' via Out-of-Home Ads

Posted by Jennifer Hurley on Sep 22, 2017 6:24:23 PM

Last year, mysterious billboards began popping up nationwide displaying a simple ghost icon on a yellow background. Teens and young adults were likely among the first to recognize the logo for Snapchat, the mobile app that allows users to share videos and pictures that disappear after viewing:

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Topics: Technology

This Billboard Is So Awesome – Dallas made it a Landmark!

Posted by Jennifer Hurley on Sep 21, 2017 3:05:15 PM

When you think of Dallas, what comes to mind?  Probably the Cowboys - the team and the real ones, Reunion Tower, JR, the Mavs and...a landmark waterfall?  That's right, Dallas is home to a landmark billboard with a 45-foot plunging man-made waterfall along I-35 on Goat Hill.

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Topics: Innovation

"Taste the Feeling" Joins Historic List of Coca-Cola Slogans

Posted by Jennifer Hurley on Sep 8, 2017 1:07:09 PM

Coca-Cola has launched a new global campaign uniting Coca-Cola, Diet Coke, Coke Zero and Coke Life under a refreshed tagline: "Taste the Feeling." The reboot replaces "Open Happiness" which Coke has used since 2009.

New outdoor ads feature Instagram-like photos capturing simple, "feel good" moments of people enjoying their ice-cold Coca-Cola.

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Topics: Food & Beverages